Comments on: Ozone Media Ad Network Gets IDG Funding: WAT Looks at the Coming of Age or the Irrational Exuberance of Indian Online Advertising http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sambasivan http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/comment-page-1/#comment-13890 Sambasivan Tue, 30 Dec 2008 08:36:57 +0000 http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/#comment-13890 Maneesh, RevenueMantra is probably the only multi-channel Ad network,..ie serving Internet, Mobile, Print channels as of now. Check it out at www.revenuemantra.com Maneesh,

RevenueMantra is probably the only multi-channel Ad network,..ie serving Internet, Mobile, Print channels as of now. Check it out at http://www.revenuemantra.com

]]> By: Maneesh http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/comment-page-1/#comment-8730 Maneesh Thu, 03 Jul 2008 04:33:25 +0000 http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/#comment-8730 DGM I thought was just an affiliate network (damn this ignorance always gets me.. :p).. should have included yea.. And yes you are right.. most sites use multiple networks and perhaps most of them are providing the same base to the publishers... I think this is where the concept of niche verticals come into play and companies like gosindbad gain an edge.. This again brings in the question of publisher quality... if they are presenting the same base.. where will they bring conversions from? DGM I thought was just an affiliate network (damn this ignorance always gets me.. :p).. should have included yea..

And yes you are right.. most sites use multiple networks and perhaps most of them are providing the same base to the publishers… I think this is where the concept of niche verticals come into play and companies like gosindbad gain an edge.. This again brings in the question of publisher quality… if they are presenting the same base.. where will they bring conversions from?

]]> By: Tanmay http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/comment-page-1/#comment-8723 Tanmay Wed, 02 Jul 2008 13:30:59 +0000 http://www.watblog.com/2008/07/02/ozone-media-ad-network-gets-idg-funding-wat-looks-at-the-coming-of-age-or-the-irrational-exuberance-of-indian-online-advertising/#comment-8723 Hi Maneesh, did you miss DGM ? As far as I know , DGM holds highest impressions compared to any other ad-network in India. One more addition: almost 80% of Indian sites work with all ad-networks. So, at any given point of time Ozone, Tyroo, Komli OR DGM has 50% of same publishers... Am I correct ? Hi Maneesh,
did you miss DGM ?
As far as I know , DGM holds highest impressions compared to any other ad-network in India.
One more addition:
almost 80% of Indian sites work with all ad-networks. So, at any given point of time Ozone, Tyroo, Komli OR DGM has 50% of same publishers…

Am I correct ?

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