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Google Trying Hands At Video Ads With Help From The Creator of “Family Guy”
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Google will soon tie up with Seth MacFarlane, creator of “Family Guy“, to create original content, to be distributed through its AdSense advertising platform. “Family Guy” is a popular animated sitcom which airs on Fox network in the United States. First aired in 1999, “Family Guy” became an instant hit with the audience. Fox, somehow, decided to cancel the show, leading to an outcry from the fans (after second season). This compelled the network to resume the show. Later, after the third season, the show was cancelled once again, but by that time, the show has really picked up in DVD sales, again compelling FOX to resume the show.
Seth MacFarlene, the creator of “Family Guy”, will be producing a new show called “Cavalcade” for Google. Google plans to distribute this show to the publishers who have set up AdSense on their websites. The visitors of the website can view the “Cavalcade” episodes (2-minutes-long) on the publishers’ websites. The ads will be served either through “preroll” ads, banner ads, or “brought to you by” ads.
Seth MacFarlene will get a percentage of the ad revenues.
MacFarlene is also reportedly working with advertisers to work on original advertisements for the Cavalcade show.
This throws open a new era in advertising altogether. Remember, how the advertising works. Authors create content (movies, newspaper articles, web articles) and readers flock to these for content. The advertisers, based on where his product, places the ads on the relevant publisher’s property. Even Google’s AdSense followed the same model. But now, what’s happening is that Google, and Ad-Network, is creating the content, and that as a part of the advertisement itself. This, I would say, holds a lot of value for everyone involved. The end reader gets to see something more engaging than the plain-vanilla text ads and the chances of him clicking on the ad, actually increases.
At a time when more and more audience were engaging in less and less ads (‘coz of ad-blindness) Google’s attempt to create content of advertisement itself is definitely something that will help the advertisers and publishers, both.
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