Comments on: How About An Indian Ad Network For Blogs http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 07 Jan 2009 18:13:30 +0000 http://wordpress.org/?v=2.5.1 By: jj Thomas http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8855 jj Thomas Tue, 08 Jul 2008 01:08:38 +0000 http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8855 http://www.ckalari.com/ http://www.ckalari.com/

]]> By: Tanmay http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8483 Tanmay Tue, 24 Jun 2008 07:57:00 +0000 http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8483 Infact there have been considerable development in number of AdNetworks in India, but none can generate descent revenue (eCPM). I don;t know how are they getting funded. Infact there have been considerable development in number of AdNetworks in India, but none can generate descent revenue (eCPM). I don;t know how are they getting funded.

]]> By: Maneesh http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8482 Maneesh Tue, 24 Jun 2008 07:16:57 +0000 http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8482 I am afraid I have to disagree on this post.. as of now or in the coming two years I don't see any considerable and more importantly sustainable growth for ad networks in India.. at least not generic and mass target ones and those which target blogs. One needs to understand that advertising is all about conversions (and to a larger extent conversations but corporate don't understand that)..and India with the set of users that it has currently can't provide this conversion for advertisers to keep pumping in money.. there might be a few hundred or maybe thousand sites that can give them this benefit right now.. but I don't think most blogs can.. the reaosn being not all blogs are a watblog or alootechie or something of the sort of a dooce.com internationally...blogs are still considered personal ranting space by most and such web properties can't bring in sales... So for this to work out work needs to be put in first in educating content publishers to improve their conversion-ability..before entering the market to put ads on blogs... I am afraid I have to disagree on this post.. as of now or in the coming two years I don’t see any considerable and more importantly sustainable growth for ad networks in India.. at least not generic and mass target ones and those which target blogs.

One needs to understand that advertising is all about conversions (and to a larger extent conversations but corporate don’t understand that)..and India with the set of users that it has currently can’t provide this conversion for advertisers to keep pumping in money.. there might be a few hundred or maybe thousand sites that can give them this benefit right now.. but I don’t think most blogs can.. the reaosn being not all blogs are a watblog or alootechie or something of the sort of a dooce.com internationally…blogs are still considered personal ranting space by most and such web properties can’t bring in sales…

So for this to work out work needs to be put in first in educating content publishers to improve their conversion-ability..before entering the market to put ads on blogs…

]]> By: abhishek http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8480 abhishek Tue, 24 Jun 2008 07:07:02 +0000 http://www.watblog.com/2008/06/24/how-about-an-indain-ad-network-for-blogs/#comment-8480 true, as ad networks mature as a concept in India, there would be some consolidation + vertical networks would come up including focussed networks like blog, women, youth etc etc right now generic ad networks are yet to eastablish foothold, so i guess would take atleast another 2 years ! true, as ad networks mature as a concept in India, there would be some consolidation + vertical networks would come up including focussed networks like blog, women, youth etc etc

right now generic ad networks are yet to eastablish foothold, so i guess would take atleast another 2 years !

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