Zee Launches SpiceZee.com - A Bollywood News Site

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The success of ZoomTV.in seems to have inspired one and all.. So if it was BAG films earlier which launched an entertainment portal E24bollywood.com its now the turn of Zee to launch its own bollywood news portal. This ones called Spicezee.com.

spicezee

On the occassion of the launch Akrita Reyar Content Head of the online arm of Zee News, said, “Spicezee.com was formally launched on June 17, 2008. Entertainment is like a sub-section on most of other sites. Spicezee.com is the first-of-its-kind site that gives complete ‘masala’ gossip of both Bollywood and Hollywood.”

 

 

Bollywood is hot content online that everyone seems to associate with in India and after possibly cricket it has the largest following in the Indian scene. No doubt bollywood celebrity blogs are a hit among the online audiences. But just launching bollywood centric portals is I think a herd mentality of these Tv channels. After all it doesnt cost much to a launch a portal and have a few content editors doing the content bit. But scaling the readership and building marketshare isn’t something that’s up everyone’s alley.

 

 

To me this launch by Zee looks like an attempt to replicate the online initiatives of other media players like ndtv and network18 which have similar portals for sometime now.

 

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Rajiv Dingra

Fast approaching a 1000 posts on WAT, Rajiv has been the driving force or maybe just the boss :P around here. The Chief blogger he shows a fascination for the colour blue unrivaled by anyone else. However, leaving that murky quality aside Rajiv does some excellent analysis of the digital media industry in India and often puts many in discomfort with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

5 Responses to “ Zee Launches SpiceZee.com - A Bollywood News Site ”

  1. SpiceZee is quite a task to pronounce in conversation, a better name might have been SpiZee :)

  2. I think SpiceZee is abest step to florish the music throughout the world.I like it vvvvvvvvvvvvveeeeeeeerrrrrrrrryyyyyyyyy mush

  3. now i m relax myself through spicezee.com.i love this site very much

  4. i think the spicezee is the best way to listen music,i like it very much

  5. Spicezee will fill a gap that needed tobe addressed. thanks

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