Glam Media To Launch Ad Operations In India
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Glam.com was rated as one of the most visited online destinations for women in United States. This is because it had 42 million unique U.S. visitors in May, according to Web-measurement firm comScore. Glam is essentially a women centric portal with focus on lifestyle, beauty and fashion.
Launched in 2005 Glam has recieved funding from DFJ and has totally raised $65 million from investors and an additional $20 million in debt earlier this year.
Glam Media has announced that it would be launching its ad operations in India alongwith United Kingdom, Germany, France, Japan and China. Whats interesting to note that Glam media is headed by an Indian origin founder by the name of Samir Arora. Also if you check the alexa stats for glam.com shows that after the US which constitutes for 59% of Glam’s traffic its India which is second on the list of countries with 6.2% of glams traffic.
Though the number of Indian women online are quite low still the indian players have also started launching women centric sites like Web 18 has Indiwo.com and there is stylekandy which is on lifestyle and nightlife. Even with this little competition on the whole I do see and opportunity for glam in India given the cosmopolitan audience and the influx of media and lifestyle in the lives of Indians. So though they might be just launching ad operations in India I wont be surprised if over time they consider an India centric site like glam.co.in maybe?
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I wonder if they will find advertisers for rofl.co.in
.. kidding..
on a serious note this is a very good news for the industry.. and I can see a lot of opportunities opening up at this moment and such news is only pushing the door our harder…