Yahoo Messenger & Google Talk Get Integrated - Google helps Yahoo to advertise!
(Rate this article)
Loading ...Email It!
The buzz continues around the Yahoo-Google advertising deal. It was a few days back that Google had signed an agreement with Yahoo, according to which, Google shall be expected to provide advertisements on Yahoo’s web pages. It seems this has been bothering Microsoft a lot, who fears that the deal shall “limit choices for advertisers and publishers” and “destroy a competitive alternative.” Microsoft suggests that such a deal shall lead to a monopoly in the search market. It also raises its concerns over Yahoo’s own search advertising business which, it fears, shall disintegrate in the long run. In a way, this should seem good news to Google as it manages to eliminate a competitor, completely, out of the market.
WallStreet reports that although this deal might help Yahoo in the stock market, its rise of around 3-5 dollars per share is negligible as compared to the rise in $31 per share when Yahoo was first reported to get merged with Microsoft. This fact still shows the dominance of Microsoft’s might in the market. Till date, Google has been the search engine of choice for the internet users worldwide, with Yahoo pitching in at close second. Now, with more than three-fourths of the eyeballs getting served by Google’s advertisements puts Google on a very high pedestal.
Now, here’s another shocker! Here is a little clause in the Yahoo-Google deal that gets Neil McAllister worked up -
The deal has implications for instant messaging, too. “In addition,” reads the companies’ press release, “Yahoo and Google agreed to enable interoperability between their respective instant messaging services, bringing easier and broader communication to users.”
Google has already tied up with AOL Instant Messenger quite some time ago. Moreover, Yahoo had also recently tied up with MSN for inter-operability of their instant messenger services. Although instant messengers are not the highest of the revenue earners, they help in maintaning user loyalty since no one likes to shift to different messengers every time one wishes to talk to one’s buddies. What’s interesting to note is that if Google and Yahoo gets their IM sevices integrated, will it mean that one can talk to all the buddies in one platform, be it on Google Talk, AIM, Yahoo Messenger of MSN Messenger! If such a thing happens, I think this integration shall kill every other IM services around, including messengers that already provide consolidated buddy lists, like Pidgin (formerly Gaim). The only two services that, I think, shall be able to sustain such a huge merge are Skype and Meebo, since the former is the first choice for making voice calls and the later being absolutely web based.
Loading ...
Dont forget - Facebook chat has opened up a whole new world for IM audiences. It needs better feature integration though.
@ Harshil
Yes, I do understand the implications of a Social Networking Site coming up with a IM network on it’s own. I guess this was just a logical extension of enabling users to keep in touch with their friends.
As long as facebook comes up with a desktop client, I doubt if many people would take it seriously. Altho, u suddenly made me miss those golden IRC days