Its was just recently that Yahoo went local in India with local information portal but when Yahoo does that how can google be far behind? Well Google which launched google search after a plethora of local search startups had sprung up on the Indian scene claiming to be the next google. At that time the google local search listings was taking content and listings from startups like burrp.
Now google has gone a step ahead and started tying up with those companies that are powering user generated reviews and local listings. Metromela the startup based out of Hyderabad and funded by DFJ venture partner Sateesh Andra is a multi-modal, multi-location Local Information Services company that attempts to connect the city’s merchants with consumers.
Pankaj Joshi, Co-founder and Vice-President for Marketing and Business Strategy at MetroMela said the following on the occassion of the announcement, “This is a very exciting relationship for us and our users. It is an affirmation of the accuracy and the depth of our content. At MetroMela, we make significant investments to ensure that our content is updated, rich and accurate. This relationship will enable our users to see MetroMela content on Google Local as well.”
Whereas Nitin Chowdhary, Chief Operating Officer of MetroMela said, “At the moment, we have over 4,500 merchants featured; we also have more than 1,500 deals and discounts listed; we also have over 1,500 articles on the site. This relationship is important to increase awareness regarding our unique content. In addition, this will also increase awareness about the merchants featured on MetroMela”.
Its very clear that as far as local listings and local information services is concerned no one player can coevr all bases. It would have to a collaborative effort where in different local players share information to make each others services better. Mash ups of data would be key in a market like India where local information is huge in nature and constantly needs updation given the dynamic nature of the infrastructure changes in India.