Ties Up With Google Local Search

Its was just recently that Yahoo went local in India with local information portal but when Yahoo does that how can google be far behind? Well Google which launched google search after a plethora of local search startups had sprung up on the Indian scene claiming to be the next google. At that time the google local search listings was taking content and listings from startups like burrp.


Now google has gone a step ahead and started tying up with those companies that are powering user generated reviews and local listings. Metromela the startup based out of Hyderabad and funded by DFJ venture partner Sateesh Andra is a multi-modal, multi-location Local Information Services company that attempts to connect the city’s merchants with consumers.

 metromelagoogle local

Pankaj Joshi, Co-founder and Vice-President for Marketing and Business Strategy at MetroMela said the following on the occassion of the announcement, “This is a very exciting relationship for us and our users. It is an affirmation of the accuracy and the depth of our content. At MetroMela, we make significant investments to ensure that our content is updated, rich and accurate. This relationship will enable our users to see MetroMela content on Google Local as well.”


Whereas Nitin Chowdhary, Chief Operating Officer of MetroMela said, “At the moment, we have over 4,500 merchants featured; we also have more than 1,500 deals and discounts listed; we also have over 1,500 articles on the site. This relationship is important to increase awareness regarding our unique content. In addition, this will also increase awareness about the merchants featured on MetroMela”.


Its very clear that as far as local listings and local information services is concerned no one player can coevr all bases. It would have to a collaborative effort where in different local players share information to make each others services better. Mash ups of data would be key in a market like India where local information is huge in nature and constantly needs updation given the dynamic nature of the infrastructure changes in India.


4 Responses to “ Ties Up With Google Local Search”

  1. June 17, 2008 at 11:47 am #

    i dont see metromela content on Google or vice versa just yet. Google Local Search is quite crappy. Way behind the likes of Yahoo Local, Ask Laila,Burrp and vertical players such as Yulop. The Metromela integration should help humanize the interface quite a bit. Having said that, the metromela interface itself is one of the most boring i’ve seen in a looong time. The deal helps Metromela to a large extent because its search is not advanced enough to search beyond ‘city’. So i cant search for locations within hyderabad for say ‘pizza’. The result is a search engine thats not contextual enough. Aren’t the benefits to Google Local Minimal though? They’d be better of emulating the Yahoo model and augmenting it.

  2. Pankaj Joshi
    June 17, 2008 at 12:10 pm #

    To search for pizza in different locations of the city, type search in the box and hit go. In the result page you will ahve option to filter the results based on category, location, stores having deals and stores having reviews.

    maybe we should give location option in the first page itself, but since we wanted to give users a few more filtering options we have put all of them as part of result page. Thanks for the feedback.


  3. June 17, 2008 at 12:37 pm #

    @ Pankaj – thanks – didnt really notice that. Smart offline + online integration by Metromela btw. Care to share a few results?

  4. Pankaj Joshi
    June 18, 2008 at 11:28 am #

    Hi Harshil,

    Our magazine has been a good story and an extension of our online brand. We have tied up with barista, spencers, Qmart and few other strategic places for distribution. We do a circulation of about 15000 copies in hyderabad. Our magazine also goes to quite a few corporates. Magazine helps us showcase our content richness and helps us connect with our target customers online and offline.

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