Another Marketing Bait
So basically, our dear railway minister is blogging at myPopCorn.com as its celebrity blogger. Not much activity, but for someone as busy as him two posts in a week’s time is not bad. Of course it is quiet evident a crowd pulling marketing game by the ESSEL group backed DMCL, much like Amitabh getting on board ADAG’s Big Adda.
The blog itself is in true politician style catering to everyone’s needs, so you have an English and Hindi version available at the click of a tab to go with an audio podcast (which I conveniently ignored) of the same.
Big Internet Celebrity
Having said that, Laloo was already a web celebrity in his own right even before he broke his web virginity with the blog. So we have dating site LalooRabri about which he innocently quipped. “Dating Mane To?” and the numerous fan blogs all around the net. In fact some ingenious brain even created a Lalu’s PC the video of which is currently running on YouTube.
All in all the marketing warfare between these various Social Networking Sites are keeping the press and us busy. And the only good thing that I can really see out of this is blogs getting into the mainstream, which we gladly welcome of course.