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Apnaloan.com Ties Up with UTVi.com to provide Online Personal Finance Information
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Apnaloan.com was in the news about looking to raise 15 million $ in further funding from the likes of ChrysCapital, Intel Capital and Sequoia Capital India its earlier investor according to the The Economic Times report last year. The company is in a space where it competes with the likes of LoanRaja.com, Deal4Loans.com and LoanWala.com in this space.
To make sure it tries and stays ahead of competition given that Apnaloan was an early mover it had also launched ApnaInsurance.com as a part of broadening its financial services porfolio and also recristened itself as ALC India last year. Now Apnaloan has taken another step to stay ahead of the competition and this time it has gone ahead and tied up with UTV New Media’s UTVi.com, the portal for UTVi, the English Business News Channel launched by UTV promoter group.
Under this deal, Apnaloan.com will provide content, information and services about home loans, personal loans, credit cards, car loans and educational loans on the website under the category UTVi Loans column. On the tie-up, Mr. Harsh Roongta, CEO, Apnaloan.com said, “UTVi being a business channel escorts a greater opportunity for Apnaloan. Partnering with UTVi will endow us with excellent reach and exposure. This will enable us to provide content, information and services about various personal finance products to all those who visit UTVi.com.”
As of now this tie up seems limited to the website UTVi.com and there is no word on the possibility of a loan related TV show which educates and invites viewer participation. UTV is following the strategy of either acquiring like in the case of ITNation or partnering with online information services providers and then taking the same content to television like they did for the TV Show Techtree. What this does is gives a TV exposure to the online property and gives focussed, valuable and niche content for TV. A strategy that will work more for the web property exposure than for TV viewer stickiness in the long run.
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