Pratap Bose, CEO, Ogilvy & Mather India, has moved on. Bose reveals that he is all set to join Mudra as its Chief Operating Officer. Bose had been with Ogilvy for the last 15 years, in varying capacities including heading its outdoor function for the longest time before taking over as CEO.

Commenting on his decision Bose says,

“I have enjoyed every moment at Ogilvy but the time has come to pursue my passions and ambitions.” At Mudra, Bose wishes to get a stronghold on non-traditional advertising media vehicles, including retail, digital, new media and brand activation. “I have been part of a leader brand for a long time; now it’s time to move onto a challenger one and turn it around.”

You can read more about the role that Bose would be playing here.

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