Hate that facebook Ad? Bury it at your will

By sahel • June 6, 2008

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In my last article, i had talked in length that for a web 2.0 to really build loyalty amongst its users, it has to device a model that is really web 2.0 ‘ish in nature. Taking a leaf out of my article( i guess they read that!!!) Facebook has quitely launched advertising feedback. With another of its great move , facebook has decided move quite ahead of the rest of the social networks by giving the users the power to decide whether that partcular ad was suitable for them or not. Facebook earlier through the branded pages program gave the advertisers the power where they could design custom pages with information, content, and custom applications. Facebook users could also sign up as “fans” of that brand, install branded applications, and other activities that will all show up in their profiles’ “mini feeds” and on the”news feeds” that are broadcast to their friends lists.

This new platform has really made facebook ads model much more interesting. This model is pretty innovative and likely won’t be met with the same kind of backlash as the beacon program did. As Webb noted in his blog post, if users can interact with ads and offer their opinion, they might be more likely to notice them andclick through to them in the first place. In this model users can show thumbs up and thumbs down exactly as they could favourite and bury stories in Digg.

It’s also a way that Facebook can make its ads more targeted by learning about user preferences: if you repeatedly give the thumbs-down to dating ads,or if you are in some job hunt kind of network on Facebook , it could then show you naukri ads instead also letting behavioral targeting model unleashed. Here’s a screenshot of the application , Facebook ad model