Introducing Maneesh Madambath – He’s going to feature regularly on WATBlog. Just have to sit and make an account for him. This is his 1st Post – Welcome to WATBlog Maneesh!

Hey guys, making this post on watblog today while my net connection is playing the ‘I am up now – I am down again‘ game quite a lot. We will still persist and talk about one of the key points to succeed in the social media channels.

As the title says, personalization of your endeavors is perhaps the most important aspect of success on social mediums online. Whether it is as a regular blogger, or a huge brand or even your social networking profile, a clichéd standard response can never get you anywhere. Let us see why:

You seem Spammy – You are here to sell

I will keep this short and simple. On twitter would you prefer to add someone whose profile says “Manish” or “Nokia Mobile” (for lack of better examples) assuming the tweets are the same and you like it. It’s alright to represent a company online, but at least have a name that I can talk to you with if you ant to build conversations.

The more you personalize your’s or your brand’s profile the greater are the chances of building worthy conversations which will convert into your goals. The focus here is on conversion.

Definition of Social is Personalization

Social media by definition itself is about personalizing information. Social Media is targeted interaction. What does that mean now? It means interaction or networking on the basis of a common ground. For instance, communities on Orkut, bloggers blogging in the same niche, niche networking sites like Shelfari (for books) and Flixter (for movies).

Will you interact on any of these media if you don’t have a face to relate to?

If you are a corporate blog, give your bloggers a face and an identity of their own besides that of your company. It will create the engagement and involvement you are looking for.

It is The Age of The Personal Brand

Check the blog of Salman Khan’s Dus Ka Dum and Aamir Khan’s personal blog to understand this. Salman’s blog got around 50-60 comments this despite getting PR traction offline as Salman’s blog. Aamir scores 600+ comments on each post almost always. And I can assure you Salman Khan has a wider following than Aamir at a general level. Still there is a difference and it is purely because of the amount of personalization both sites have.

Now whether he knows Social Media well is debatable, but Aamir has slyly used his blog to promote his nephew and has done it well. I can guarantee that if Dus Ka Dum gets social media traction it will only be through a good video with Salman in his elements going viral on YouTube rather than his blog (which I have strong doubts that he is even aware that he has one).

Personalization Lends Authority

Ever wondered why Journalists’ say their name out loud at the end of their news bit. Can’t they simply sign off as XYZ Team at Laddakh instead of Rose Mary Marlo with cameraman Chitragupt for ABCD Tv. No, they can’t.

The identity is important so that it can be leveraged to get more information and to initiate conversations with those who matter later on. It creates a sense of authority and it is this sense or perception is all that matters online. This besides the fact that any journalist needs to build a personal brand for a successful career. If that’s the case with offline media why should online be any different?

As a blogger when you keep spending time on social bookmarking sites or networking sites relevant to your niche, people begin to identify you. But they need a genuine name and a face to do that. The idea of using the same profile everywhere is quite popular among bloggers and SMM experts. Having a powerful personal brand is at the core of an effective social media presence.

Personalization is Absolute Targeting

Absolute targeting in my book is reaching out to your audience in such a manner that they spread your conversation themselves. It is an aspect of marketing going niche. Word of mouth publicity is an example of absolute targeting. You want people to recommend you to others. For that you need a voice of your own on the media that you use, and not that of your firm or your brand.

And That Concludes..

Of course, this is not the end all of the impact that personalization has on social media. As a social media user one has to constantly innovate to take personalization to the next level and provide your site visitors or target audience an engaging experience.

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