Twitter User Auctioning Off His Profile

Just received a Tweet from Gautam Ghosh which says that Twitter user Ian Schaffer is auctioning off his Twitter Page for a month for $561 (highest bid received so far).

 

 

Basically he is auctioning off only the visual elements (his face can be replaced by another picture and the background image can be changed). This does not include content (tweets).

 

 

I think such a strategy is disastrous for a brand to engage itself in. The real engagement on Twitter comes through conversations. Having said that, if Ian has a consistent stream of Tweets around a consistent topic (he doesn’t) – then it makes sense for a brand to engage because then the conversations and the brand will synergize leading to positive externalities.

 

If he speaks random gibberish then the brand may appear confused. Which isn’t the best thing. Having said that it’s a worthy experiment nevertheless.

 

I’m happy that Ian isn’t selling the rights to Tweets – like other users. His value presumably comes from his Tweets and if that goes then everything goes.

 

Incidentally I was talking to someone from SMSGupshup the other day about creating communities and also approaching owners of large communities to send out a brand message as a part of the informal communication (SMSGupshup has crossed 65 lakh subscriber by the way) – that is fine to a certain extent but over time it defeats the purpose because if the credibility of content starts to fall, then everything is lost. Unlike Twitter, on SMSGupshup, there is nothing visual that can be modified.

 

Such models are being explored and it only indicates that the scale of power in terms of opinion leadership, creation and generation is shifting from mass media to user generated media much more than it ever has in the history of man.

 

Follow me on Twitter so that one day even I can auction off my profile :p – haha just kidding!

6 Responses to “Twitter User Auctioning Off His Profile”

  1. June 5, 2008 at 4:38 pm #

    this isn’t the 1st time im hearing of this but its just quite interesting so i thought i’d blog it – heard of something like this for the 1st time about a month back.

  2. June 5, 2008 at 4:41 pm #

    for a brand, being mentioned in the tweet is more important. How many people actually see the twitter user page …?

  3. June 5, 2008 at 4:48 pm #

    1 – 2 per day really – but the profile branded picture should help. Agree with you – but as stated before – branded messages = person seems like he is talking at and not talking to = fewer people will follow and the person will loose all credibility till the ability to monetize that medium dies. This whole thing seems very scammy – needs to be done very carefully

  4. June 7, 2008 at 3:07 pm #

    Agreed withthe branding! Its like letting a bull loose in a china shop. That’s why i guess Dell is using their own tweets, wonder if they’ve tried out these guys?

  5. June 7, 2008 at 3:10 pm #

    Agreed! The branding message will probably not resonate with an inconsistent brand message. It’s like letting a bull loose in a china shop. Thank god Dell does twitter with their own ppl. Has any brand engaged a twitter guy like this?

    Who prefers plurk?

  6. June 8, 2008 at 9:33 am #

    I dont really like Plurk that much – but i guess you go where your friends go anyway since its all about being ‘social’. Not sure if any brand has engaged a guy like this – i wouldn’t – for sure.

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