Comments on: Something is brewing in the Makaan http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 07 Jan 2009 18:05:46 +0000 http://wordpress.org/?v=2.5.1 By: Harshil Karia http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7724 Harshil Karia Fri, 06 Jun 2008 06:13:47 +0000 http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7724 yea i think they have probably done a lot of ad testing before they launched this. Its more like awareness + association related advertising. They cant go to the stages beyond without educating the user. Anyway - ad concepts never appeal to all anyway. Frankly the ad never hit the right note with me. yea i think they have probably done a lot of ad testing before they launched this. Its more like awareness + association related advertising. They cant go to the stages beyond without educating the user. Anyway - ad concepts never appeal to all anyway. Frankly the ad never hit the right note with me.

]]> By: Anand http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7721 Anand Fri, 06 Jun 2008 05:37:38 +0000 http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7721 I think the 'Mouse & House' association is very well thought and very effective. For those who are searching for house, the Mouse & House association considerably improves the recall value. The number of times people use their PC mouse is lot more than number of times (most) people find a chuha in house I think the ‘Mouse & House’ association is very well thought and very effective. For those who are searching for house, the Mouse & House association considerably improves the recall value.

The number of times people use their PC mouse is lot more than number of times (most) people find a chuha in house

]]> By: tushar http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7681 tushar Thu, 05 Jun 2008 17:46:23 +0000 http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7681 simply marry viral was complicated to be understood if you dont know what business they were in but had great music. Yellojobs viral was an out of box, fantastic concept portrayed clearly with some crude graphics. Microsoft outlook was well executed. Makaan tvc is quite bad with v. Poor animation . I how they learn from these examples and their viral is not as bad as the tvc. simply marry viral was complicated to be understood if you dont know what business they were in but had great music. Yellojobs viral was an out of box, fantastic concept portrayed clearly with some crude graphics. Microsoft outlook was well executed. Makaan tvc is quite bad with v. Poor animation . I how they learn from these examples and their viral is not as bad as the tvc.

]]> By: Harshil Karia http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7656 Harshil Karia Thu, 05 Jun 2008 11:20:20 +0000 http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7656 interesting anecdote! - wonder if the people at Makaan are listening? interesting anecdote! - wonder if the people at Makaan are listening?

]]> By: chica http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7651 chica Thu, 05 Jun 2008 10:56:17 +0000 http://www.watblog.com/2008/06/05/something-is-brewing-in-the-makaan/#comment-7651 I really wonder why they had to use the mouse, sure its symbolizes the online world, to literally mean chuha for this campaign.. after trapping a chuha in my house a couple of months back.. anything which has 'chuha' & 'makaan' in the same sentence just disgusts me. I really wonder why they had to use the mouse, sure its symbolizes the online world, to literally mean chuha for this campaign.. after trapping a chuha in my house a couple of months back.. anything which has ‘chuha’ & ‘makaan’ in the same sentence just disgusts me.

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