IIFABuzz.com - Created & Marketed by id8labs
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Wizcraft International Entertainment Pvt Ltd’s creation, International Indian Film Academy (IIFA), decided to join hands with id8labs to create and market IIFA’s portal, iifabuzz. IIFABuzz is basically an outlet for the fans to keep in touch with the latest happenings on IIFA. The bright idea is to keep people engaged, to always stay fresh in the minds and also to plug the demand of Indian Cinema related content in the international market.
It is for this purpose that id8labs has been chosen. Established in 2007, Id8 Labs is now India’s first fully integrated Online and Digital Media agency offering proprietary research, Online Creative and Content Solutions, Search Engine Marketing, Media Solutions along with Behavioral Targeting & CRM. id8labs already services many big-wigs like Aditya Birla Group, CEAT Tyres, Crompton Greaves, Asian Paints, eBay India, UTV and many more.
Announcing this, Amit Tripathi Managing Director, id8labs said, “Keeping in with the stature of IIFA, we have worked endless hours to create a conceptually and creatively strong cutting-edge global infotainment portal that empowers Indian cinema enthusiasts to speak their mind, vote, interact and be an ardent part of the IIFA Buzz movement. In addition, a strong Galleria showcases star-studded videos and high-resolution photos from the past events.”
IIFABuzz seemed to be a pretty well designed website to me, what with a very different but prominent section just for the upcoming Bangkok do, a section on most discussed topics (true to the word “buzz”), sections for downloadable content and polls and, my favorite, seamlessly incorporated advertisements.
Sabbas Joseph, Director Wizcraft International Entertainment Pvt Ltd, said, “IIFA in the last few years has propelled Indian cinema to glorious pinnacles beyond Indian shores. It was only appropriate that we create IIFAbuzz.com to reach out to global audiences who want to be a part of IIFA. We are happy to work alongwith id8labs who, with their expertise of understanding Indian and global audiences and strong relationships with leading Indian advertisers, can take our online initiatives to a new dimension.”
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