Archive for May 2008

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The Power of Viral Marketing – Why Marketing By Word of Mouth is Good for Your Business

The Power of Viral Marketing – Why Marketing By Word of Mouth is Good for Your Business

On Saturday evening I had gone for my music rehearsals (yes, we’re recording – hopefully I can use the Internet to leverage my music), when a personal experience manifested itself in the form of a beautiful insight.
 
I own a MacBook and whenever I use it in Public – in India it generates some [...]

Updated: What’s Up! When Twitter Is Down

Updated: What’s Up! When Twitter Is Down

 
Entire last week people have been talking about Twitter being down and the reason behind it. Then we heard some strange news from the Twitter developer blog stating that Twitter was not designed as a messaging system. That had really put me into an enigma.
 
I also noticed that a post by Michael Arrington on Techcrunch [...]

How My Friend Exploits Shaadi.com

How My Friend Exploits Shaadi.com

A few months back I wrote a post on how my friend uses Orkut to get in touch with women. That post was supposed to be taken in a lighter vein. Same concept applies.
 
So it turns out that the same friend of mine is now looking for someone for his sister – a prospective groom. Like [...]

Flightsportal.com – Another Online Travel Portal

Flightsportal.com – Another Online Travel Portal

Another one bites the dust? – that’s the first question that came to my mind when I visited Flightsportal.com.
 
There is nothing to write home about with respect to this website. There is a real time search engine, which is a standard feature on most Travel Sites. The site claims that Booking of Hotels is another [...]

Proto.in Passes Up For Grabs – A WATBlog Contest

Proto.in Passes Up For Grabs – A WATBlog Contest

We are giving away 3 Passes for the Next Edition of Proto.in that is to be held in Delhi on the 18th and 19th of July. To get your hands on the Passes - You Need to Tell us 3 Simple Things. Go Ahead. Compete.

theIPLFanClub.com Launched. A Social Network For Cricket Fans in India.

theIPLFanClub.com Launched. A Social Network For Cricket Fans in India.

A Fan Club Based on the IPL has Just Launched. The Timing is not necessarily perfect but a contest is up and running. It’s not clear if this fan club is ‘official’. A look at other Fan Clubs based on the Indian Premier League.

An Interpretation of Twitter’s Business Model – Advertising 3.0

An Interpretation of Twitter’s Business Model – Advertising 3.0

We have been raving about Twitter’s ability to annoy users again and again. Brian Alvey in the meantime has come up with a brilliant interpretation of Twitter’s Business Model. Some folks are Touting it as Advertising 3.0.

Salman Khan Joins Bollywood Brigade Of Bloggers.. Starts Blogging On Dus Ka Dum Blog!

Bollywood is fast turning into Bloggywood with every big actor looking to blog whether it is to take a dig at other actors or supposedly connect with fans or whether it is to promote one’s upcoming movies or TV shows. So following the footsteps of Aamir Khan and Amitabh Bachchan is Salman Khan who is soon to be seen hosting Sony’s new game show Dus Ka Dum which is adapted from the western version known as “power of 10″.

Bharti – MTN Deal Off (My Take on Disclosures)

We briefly wrote about the Bharti – MTN Deal and were off the opinion that it would not go through primarily because Bharti would be Marrying Up. MTN has higher revenues, a wider reach, it too, is in markets that are likely to grow (admittedly not as fast as the Indian Market).
 
The 2 firms had discussed merger [...]

How to Annoy Your Users Again and Again - By Twitter

How to Annoy Your Users Again and Again - By Twitter

They say ‘Out of Sight is Out of Mind’ - Well Twitter is always ‘in’ sight to most of its users. The good part is, when its down - it gets all this free publicity. So maybe thats a ploy to attract more users :p - unfortunately they aren’t in the Media Business where any publicity is good publicity.

Twitter IM Goes for a Ride – Facebook Looks To ‘Follow’ Twitter

Twitter IM Goes for a Ride – Facebook Looks To ‘Follow’ Twitter

IM updates from Twitter are currently down. On the site they say that say that it’s due to an overflow of IM Traffic. This probably, as Rajiv says, is a result of Twitter’s recent funding.
 
Twitter has caused quite a rage and it has taken microblogging to a level where it is chic. The model obviously [...]

Facebook Looks to Open the Walled Garden Further – Facebook Connect’s Scope Likely to Expand

Facebook Looks to Open the Walled Garden Further – Facebook Connect’s Scope Likely to Expand

Facebook is now allowing more options for ’social surfing’ - its looking at allowing you to import feeds from Multiple partner sites - this probably indicates what lies ahead. This is a rip off from the FriendFeed Model

Live.com Shuts Down Book Search

Live.com Shuts Down Book Search

Live.com – Microsoft’s search engine will shut down Live Search Books and Live Search Academic. The news came via Satya Nadella, a Senior VP of Search. He wrote on in a blog post that “Based on our experience, we foresee that the best way for a search engine to make book content available will be by crawling [...]

orkut Apps Score 100, Facebook Applications' Installation Crosses 1 Billion

orkut Apps Score 100, Facebook Applications’ Installation Crosses 1 Billion

orkut apps directory now lists more than 100 applications after a month of its launch in India & Estonia.

Over 25,000 Facebook applications’ installation crosses 1 billion mark on the eve of 1st anniversary of Facebook platform.

Authors Take Social Media Route For Online Book Promotions!

Offlate I have been noticing a trend where book authors are using social media like blogs, social networks and communities to promote their books. Just a few days back I got an email and then a call from Yogesh Chabbria who is the author of the book Happionaire which he claims is being primarily promoted through his website/blog and bloggers whom he has contacted.