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Mobifusion releases mEngine 2.0 Platform
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Mobifusion, a provider of mobile content (they have tied up with Penguin, McGrawl Hill, and DK Multimedia for content) and products, has just launched mEngine 2.0 – a multimedia platform for the Mobile.
mEngine 2.0 features an icon-based graphic user interface, support for multi-protocol/multi-platform/O.S, instant photos and graphics, a page flip feature, audio plug-ins and improved browsing speed that all deliver an enhanced multimedia experience for mobile users across the world.
Multi platform integration has always been Mobifusion’s asset – or so they have claimed. The page flip feature is something that has obviously been picked up from the iPhone (it probably functions differently across platforms). Audio Plugins and Multimedia should be handy.
“By delivering the ‘snacks’ of mobile content mobile users want, mEngine 2.0 will transform the way people use and see their mobile handsets,” said Pavan Mandhani, Founder & CEO of Mobifusion.
No indications on the monetization plans for this product.
We are taking baby steps to what I think will be the Future of Books ultimately. We are bringing in a more hands on experience in the digital environment to replicate and augment the already existing interactions that people have with books. (From my post on the Future of Books) In the future we will look beyond all of that. Once books go electronic there is the opportunity to ‘value add’ with multimedia and get the user closer to what the author ‘perceives’.
I also think that there will be customization of books. Users will be able to buy chapters but I also think that customization can go to the next level where an author can actually customize a book for a consumer (or an intermediary can do that) with respect to his or her profession/ preferences etc. With the Internet and more direct distribution platforms, there is the opportunity for publishers to custom make a ‘book’.
So I see an opportunity for a Finance book being custom written for Mr. X the entrepreneur, where only those elements of finance that are relevant to him will be given in the book with a few value additions to make the book more ‘understandable’ to him.
Remember also, that the Internet as a delivery platform has lower lead times
With electronic books I also see the opportunities for interactivity. One obvious feature of interactivity could be such where within the electric book itself, readers can set up chats or videoconferences with the author via reservations and discuss the book. This can also ensure that consumers actually benefit more than just the actual content of the book (which would be available for free on the internet otherwise). Such a feature could again get the reader closer to the mindset of the author.
Finally i also see options for networking via e books. Books with specific subjects can auto sign readers onto networks (from the Kindle kind of ebook itself) where they can meet other readers with similar interests and share ideas, have a platform for discussion. Another value add that will give users incentives ‘not to pirate’ and also make them ponder on content a little more. Although networks can also be quite distracting.
To sum it up i think books will do more with less. E books will open up a host of possibilities. The danger is that if the publishing industry does not innovate, people will read only pirated material. The innovations however have to be low cost.
The Future of Mobile itself looks quite exciting. Check out the Video Below – It’s Nokia’s vision of its Mobile of the Future – reminds me of Windows 7!
How much of a difference will remain between mobiles and the computer? Will either cease to exist in its current form? What are the opportunities that you see for content providers looking at this video?
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oh man i was writing on that story now i deleted that after reading this…..