Govt. Policy on IPTV and HITS Likely to be Announced Next Week. An Overview of the IPTV Industry.
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This is a Guest Post by Raghav Soni – one of our regular readers.
News Based Sources tells us that the government is likely to announce its policies on two advanced technologies i.e IPTV and HITS by next week.
The government had earlier proposed a Convergence law to address issues related to overlapping of Telecom and Broadcasting sectors.
The consultation process on both the technologies were initiated by the T.R.A.I in 2007. TRAI’s recommendations covered issues including licensing, eligibility of service providers and foreign direct investment limits, which is 74% in the draft policy.
The TRAI is pursuing complete digital transmission for the broadcast sector by 2010.
DEMYSTIFYING IPTV AND HITS:-
IPTV(Internet protocol Television), service is delivered using Internet Protocol over a network infrastructure, which may include delivery by a broadband connection.
The commercial bundling of IPTV, VoIP and Internet access is referred to as “Triple Play” service (adding mobility is called “Quadruple Play”).
HITS (Head end in the Sky),combines cable stations into multiplex signals on just a few satellites; cable television companies can then pull in hundreds of channels at the local head end with relatively little equipment; the HITS feed effectively replaces the more complex traditional head end operations.
Calculations show that to set up a facility that can transmit 100 channels, a cable operator needs to spend only Rs1.2-1.5 lakh, whereas currently a similar facility needs an investment of Rs4-5 crore(FOR INDIA).
Some global facts on IPTV:
In the US, Triple Play services are offered by cable television operators as well as by telecommunication operators.
IPTV subscribers in the Asia-Pacific region (excluding Japan) are expected to grow to over 20 million by 2009. Siemens maintains the global market for IPTV technology could touch $1 billion by 2009.
Global IPTV revenues could top $17 billion by 2010, according to TDG Research.
Developments in india:-
Mumbai-based UTV Software Communications launched UTV New Media to develop mobile, online and IPTV platforms with $30 million in investment over the next two years.
IOL NETCOM,an early entrant in the IPTV space tied up with Verimatix to provide Secure Delivery of Premium Content for IOL Netcom’s Unique On-Demand IPTV Business Model
IOL and Aksh have tied up with MTNL in Mumbai and Delhi and with BSNL in other areas to provide IPTV services on the state-owned carriers’ broadband network,as of date state owned companies have rolled out their IPTV services
Bharti tied up with UTStarcom for their IPTV foray.
Reliance Infocomm partnered with Microsoft for IPTV services in India.
Beneficiaries of the Policy:-
THE telecom giants would benefit immensely as closer home, there are nearly 350,000 route kilometers of optical fibre laid by BSNL, Reliance Infocomm, Bharti Tele-ventures and VSNL.However, 90 per cent of this optic fibre is unlit (not connected to the end-user equipment).
THE IPTV rollout would help the telecom giants to monetise their network capabilities to the fullest.
THE policy would heat up competition in broadcasting as Dish TV is also in the fray and which in turn could spell benefits for the end-user.
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