Mohit Gupta Joins MakeMyTrip as CMO via WATJob

By Harshil Karia • May 27, 2008

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Mohit Gupta has joined online travel agency MakeMyTrip.com as chief marketing officer.

Earlier, Gupta was vice-president, marketing, flavours, at PepsiCo International.

Commenting on his move from offline to online marketing, Gupta says, “The intention is to participate and contribute in those areas of marketing which are showing a higher growth.”

He adds, “At MakeMyTrip.com, I will look after marketing strategy, communication, branding strategy and retail marketing. I will be involved in establishing MakeMyTrip.com as a complete travel services brand, instead of an airline ticket booking brand. MakeMyTrip is now focusing on other areas like hotel packages as well. We will be launching new services like bus travel bookings in the near future.”

Sachin Bhatia, who was earlier working as chief marketing officer, will now focus on new lines of business and decide on the next courses of action for the agency. Bhatia is also a cofounder of the agency.

MakeMyTrip is now looking at selling ‘Holiday’s’ rather than just tickets. It is looking at selling “holiday plus” packages. It has also decided to foray into Rail Search. Have a look at what’s happening in travel along with what travel companies can do in the future – HERE.

For the latest Updates in Industry related movements and updates on New Jobs in Web 2.0, log on to WATJob, our Job Site.

Categories: WATJob
Tags: makemytrip, Mohit Gupta, Online travel in India., Sachin Bhatia, WATJob

About the Author

Harshil Karia

Harshil is one of the Executive Directors at FoxyMoron. Often known as the 'Constant Observer', Harshil's interest lies in New Digital Media, Social Media, Web 2.0 and the Internet in general. He believes strongly in the utilitarian power of the Internet and watching that power take shape fascinates him to a large extent. He is dabbling with design enhancement as well. He pens down his thoughts on BeFoxy as well where he brings forth tools, tricks, and important 'how to' guides on being 'Foxy'. Follow him on Twitter - http://www.twitter.com/harshilkaria

One Response to “ Mohit Gupta Joins MakeMyTrip as CMO via WATJob ”

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