This is a guest post by Raghav Soni – one of our readers.

According to a press release:- Mobifusion, a top provider of Indian mobile content products and services, announced a partnership with McGraw-Hill Education (MHE) in India, a leader in educational services and publishing, to develop mobile learning products adapted from its best- selling titles. mcgraw is the owner of standard and poor, business week and aviation week.

According to them, the initial products coming to major mobile operators in India are business titles featuring investment guidance and content derived from various Indian competitive examination prep guides for IIT, AIEEE and UPSC exams.

Earlier mobile was used only for checking the results but now it would be helping the students in preparing for examinations though it would be interesting to see the coming events in the education sector as this deal could open up the gate for other education companies to target the mobile market which has currently 250 million subscribers. Way higher than 40 million internet users.

This could again go down well for mobile operators as education could bring in additional VAS revenues.

Here is a snapshot of the education sector in India:-

Indian government budget allocation for 2008-09 is 34400 crore Rs.

The government imposed 2 % education cess which earned them 10400 crore rs. in the last year alone.

      Public-sector banks had in 2007-08 disbursed educational loans amounting to Rs 19,771 crore to 12,51,692 persons

India has 35% of the world’s total illiterates

Indian government provide some 20000 crore in subsidy to higher education institutes

Venture upbeat on the education sector:-

In the recent months, the education segment has also seen the rising interest of private equity players. India-focused PE firm Gaja Capital partners invested $8.25 million in Career launcher. Similarly, Helix investments pumped in $12 million into preparatory education company Mahesh Tutorials, SAIF partners invested $10 million in English training academy Veta and ICA Infotech. Sequoia has invested in two e-learning companies, TutorVista and Brainvisa, and Berggruen Holdings, a New-York based fund, plans to invest $300 million in India over the next three years.

The major players in this sector include:-educomp,everonn,core projects,niit,aptech

PS – if you wish to guest write for WATBlog send us an email and we’ll be happy to review the post and put it up. 

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