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Tyroo Expands Ad Network – Launches Premium Gaming Channel
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Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names of gaming fraternity like Miniclip.com, UltimateArcade.com, Cheatcodes.com etc, and targets an age-group of 13-25 years having high speed broadband connections and good spending power. The ads will be targeted towards Indian IP’s.
I spoke to the guys at Tyroo and it seems like they are also looking strongly at In – Game advertising. A couple of clients have already shown interest in the platform - you can expect things like Cars, Laptops, Mobile Phones, Gadgets, Holiays etc. to be utilized through this syndicate.
Yahoo recently acquired a stake in Tyroo.
Here is what Prashant Mehta – VP and Head of the Advertiser & Publisher Group for Emerging Markets at Yahoo! told us about Tyroo’s role in Yahoo!’s strategy and display advertising as a whole. (More on WATShow)
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high speed broadband nd good spending power then certainly they shud look at american market ….another reason when they say they looking at high spending herds to target advertisement then they shud watch out cos sum1 paying 4 game may not wanna watch ads on their screen unless they can make it look kool….