Mobile and Sms integration seems like its becoming a norm these days be it internet web portals or even retail brand. Two such recent developments have taken place when it comes to using the power of mobile to reach out to a larger audience.
The first such development is by Makaan.com which seems to have launched an sms application that lets you search properties from the site. Makaan which had a mediocre online viral earlier had an interesting TV ad launched recently which cut across the masses as far as searching properties on the web is concerned. Check the ad out below.
As the above ad suggests Makaan.com is looking at a mass audience and even at users who are not that net savvy to come online and search for properties. So its no surprise that makaan has gone ahead and launched ‘Makaan Mobile’ a SMS-based Real Estate Mobile Application developed by Mauj Mobile.
Speaking on this initiative, Mr. Aditya Verma, Business Head, Makaan.com said,“All our innovations till date have revolved around ensuring ‘customer delight’, and Makaan Mobile is another step in this direction. The idea of the application germinated from the need to connect with users who are generally on the move and do not have regular access to the Internet.”
So if Makaan is looking at SMS So is a retail player like Pizza Hut.. PizzaHut in collaboration with Mobile2win has launched a a mobile campaign in six cities, Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune.
They have developed the concept of a virtual club called as VIP Club which is avalible both on sms and through the wap site. By being a member of this club once can win free coupons, prizes and discounts.
Anup Jain, marketing director, Pizza Hut, says, “The mobile will become an essential part of our marketing tool kit in the future. We will also explore ways of introducing conveniences such as store locators, menu downloads and ordering in the future.” (via Afaqs)
All in all it does seem that mobile campaigns and accessibility of features, promos through mobile is here to stay given the fact that internet penetration is happening at a snail pace while mobile penetration is the fastest growing in India.