In this fast world even “journalists”/ “bloggers” in a hurry no more to talk to the “analyst” and check once whether the interpretations are correct. If in print a mistake happens no one can correct it, but then on the net before putting something you should be completely confident and check with the source. That’s basic of journalism, I guess. Harshil could have spoke to us before putting something up.

Check the corrections (also sent to ET):
1. “an offline survey of over 12,500 households across 40 cities and 160 villages countrywide to gauge the online behaviour of Indians”.

Correct nos. – an offline survey of over 12,500 Urban households across 40 cities and 4,000 Rural Households in 160 villages to estimate & profile Internet users and a separate online survey of over 15,000 sample countrywide to gauge the online behaviour of Indians.

2. “What’s more, over 70% internet users prefer to access the net in Indian languages, with English users at just 28%, down from 41% in 2007.”

The correct data and interpretation – Language net access stands at 34% and not 70%. 70% is the figure of net users who prefer to ‘read’ in Indian languages per se.

3. “Internet penetration (as % of population) has crossed double-digit mark in urban India at 12%, up 3% from 9% last year, and rural penetration stands at 4.5%”. Correct data – at 9 million rural penetration comes out to be around 1.2% and not 4.5%.

4. “Internet chatting and blogs are significant for 81% of the users”.

Correct data – All social media platforms put together (chatting, social networking, picture sharing, video sharing, online communities and blogging) form 81% and not just chatting and blogging.

5. “and a good 80% of regular online Indians are now buying through the net”.

Correct data – a good 80% regular net users now shop online (which is search or buy) and not buy online. Only 25% of regular internet users have actively bought in last 6 months.