News Corp Launching Online Ad Network LatAm for Latin America
Rupert Murdoch’s News Corporation is planning to set up an online ad network to sell Internet ads on the newly acquired websites of Wall Street Journal and other Internet properties that it owns, according to AP. The new ad network will be focused on delivering financial ads for the Latin America region.
News Corp owned Fox International Channels launched a new network called Worthnet.Fox. The leading participants for this will include the Wall Street Journal, Baron’s and MarketWatch. News Corp acquired all these with its acquisition of Dow Jones and Co.
News Corporations is getting very aggressive in the online space. It acquired the online social network MySpace in July 2005, and now the attempt to monetize Wall Street Journal and other financial websites is a clever move in milking its existing properties in the online space.
Just for the information, News Corporation is the company that owns the Star TV network.
So how does having so many ad networks affect the publishers and the advertisers? Rajiv pondered on this question in one of his earlier post Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users? Have a look.
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content is king nd in future this theory will expand its horizon…why bcos today wikipedia might be private but its wothh billions…..so when this web 2.0 bubble peaks all advertising networks would be paying a high prices to content site to show advertisements so as to outsmart each other…just like what happened in 2000…though i was a kid that time but i have read about it……many times…..so people will content would….be asking big time moolah from advertisers……my future predictions….bcos that thing happens everywher…whether u take capital markets or business……..
thats where newcorp would excel as its cornering content but it would do well if it do not start its own ad network so it can ivite bids from others drive up the prices