In.com is Web18’s Horizontal Portal (”In.com” supposedly cost them 2 crores!)

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We had blogged about the impending launch of Web18’s horizontal portal yesterday and now Its already been launched (thanks to anand and dinesh our readers for commenting and letting us know)

 

Its a two alphabet domain and one of our readers commented that it cost them 2 crores! I wont be surprised if that was the case in reality. So is the 2 crore worth it for such a domain?

 

Well yes! if you look at what Web18 has done with In.com. I logged in with the test username and password (which is “test” for both) and was let impressed by what I saw.

in.com

 

Uncluttered Homepage

 

Firstly what hits you about In.com is its uncluttered design. Have a look at the screen shot below.

In.com is Web18’s Horizontal Portal (”In.com” supposedly cost them 2 crores!)

In.com Offers News, Music, Videos, Games, Classifieds, Travel & Mail

Now as you log in you can choose whether you want to log in to read(the news has a digg.com like interface), read mail, play games, find flights, matrimonials, products or listen to music, podcasts or just watch videos.

The beauty of it all is that its very well presented (Great UI) and its refreshingly different from the other portals. Check screenshot below.

In.com is Web18’s Horizontal Portal (”In.com” supposedly cost them 2 crores!)

The good or bad part about In.com is that you need to login to access any information even news. Which might be a good ploy given that registered users would show more engagement that non registered. But it will also keep the number of users low. In.com does seem like a next generation portal and can be easily classified as the next level for horizontal portals.

It will be interesting to see how the old war horses like rediff, indiatimes and sify react to this new entrant. Also it will be interesting to see in what manner and scale is in.com promoted by Web18.

PS: Incase you want to give In.com a spin just login with the username: test and password: test. Do let us know what you think! (Thanks to informationmadness.com for discovering this. Though the password isn’t working anymore.)

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About the Author

Rajiv Dingra

Fast approaching a 1000 posts on WAT, Rajiv has been the driving force or maybe just the boss :P around here. The Chief blogger he shows a fascination for the colour blue unrivaled by anyone else. However, leaving that murky quality aside Rajiv does some excellent analysis of the digital media industry in India and often puts many in discomfort with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

19 Responses to “ In.com is Web18’s Horizontal Portal (”In.com” supposedly cost them 2 crores!) ”

  1. 2 crores is a very good price for that domain. An excellent grab

  2. I think its a little too pre-mature to speak on the look of the website as I could not find ads anywhere. And we cannot ignore the fact that ads are a must for any website to run profitably.

    Nonetheless, the look of the website is fresh & I look forward to its launch.

  3. It is definitely going to get cluttered once ads are put up…

    We cannot call it a break-through (first) website unless it promises the users to show no ads at all on its homepage!

  4. wow… THIS is one of the best products to come out of india . I heard from someone that this is just the start..

  5. interesting!

    FYI: test is not working anymore.

  6. The interface of the website rather looks shallow to me.

  7. It does have ads when you log into your account. Just ads dont clutter the user experience its the way the content is presented. In this case a call has been taken to have logged in users only access all features which is a refreshing change. Also it gives Web18 better opportunity to track user behaviour and provide better experience when they log in the next time.

  8. Hello,

    The test login/password is not working ,please help.

    Asutosh

  9. Dude Rajiv,
    At least give some credit for the finding of Test username.

  10. Hey have done that! Was blogging in a hurry so slipped my mind! Hope its okie now! :)

  11. Thanks. Its all good.

  12. What is 2cr ??????. Webportal will command valuation between 2000cr to 4000cr. Cheers

  13. i found some more easter eggs across the site. looks like they have purposely left clues and hints for things to come, I found a page that had search for jobs, cars , houses, local listings, the list goes on. the same page also had sections for chatting, planning, blogging, publishing. a lot of the links were not working but i did find stuff like a financial planner. This baby looks huge.

  14. @sane man:

    Only time will tell buddy.

    BTW, Web 18 is still losing money. It is investing heavily in internet portals, which according to me is risky as yet another tech bubble seems to close.

    What say?

  15. 2cr? have u confirmed the figure or its some random thing u hv put up to get more eyeballs? no where else i hv read the cost of the domain name…

  16. hi everyone, i m one of the main designer worked on this portal since its started… n really loved all the comments i got on UI so far..

    it makes me really proud that i m part of the core in.com team..

    btw test login is already closed.. :) but u can easily register with the site by gettin the invitation code directly on ur mobile.. n its pretty instant..

    n btw.. this is just the phase1 launch so far.. there lots more cool stuff which is gonna come soon in phase2 launch.. at public beta i guess. which is gonna be pretty much cool fun.. there is some minor bugs on which we are still working on.. n everything gonna be fixed very soon.. u can post ur feedback on website if u find any bugs or anything..

    thanks everyone on the comments.. our programmers team n everyone else who is part of the team they just rocks.. n the launch party is still pending.. so gonna have real blast soon! :)

    Cheers!
    Prashant Jain

    Cheers

  17. Karan Jha : hi can u give the link for those pages
    just curious to see what is in plan ?

  18. I got to know abt it within seconds of launch.. thanks to a few alerts I got on twitter.. Love it so far… managed to surprise a few friends with new email id.. I had a few problems importing contacts flock browser hangs for a while! a very strange bug!

  19. Login requirement to access content appears to be a deterrent to me

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