Vivek Pahwa (Of Desimartini Fame) Launches Gaadi.com - A Car Research Portal
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Vivek Pahwa known for his less than 10 million sale of Desimartini to HTMedia has come up with another startup this time in the car space with Gaadi.com. This should be the 4th web startup that vivek seems to be involved with given that he has angel funded antya.com a search engine and had also launched secondshaadi.com.
The car classifieds space has one angel funded player in carwale.com and many other players like indimoto,.com carazoo.com and indiaautomobile.com (which is a part of consim info - the bharatmatrimony guys.). Gaadi.com seems to be taking the approach of ugc reviews and car ratings as a way to engage the car searching audiences.
According to Pahwa, “Gaadi.com pays strong emphasis on user generated content”. He emphasized on the following, “To become a comprehensive research platform for users to help decide which the right car is for them, you have to bring in the community aspect. You need to know what others who own the car think about it, you want to get recommendations from the community before purchasing a vehicle. The whole car purchase exercise is a long and a well thought out one we want everyone considering a new or used car purchase to visit our site and read about the cars available in the market.”
Pahwa seems to be hedging his risks when it comes to launching portals. One has to admit though he hasn’t gone the cliched way of launching me to products. Besides for desimartini which a complete rip off of facebook even in terms of design his other initiatives like secondshaadi and antya.com which he funded had something different to offer. Even with gaadi.com (which by the way mean car in hindi and is a very generic and cathy term) he has focussed on user reviews and recommendations rather than focussing on classified space which already has players. It will be interesting to see whether he can again strike a less than ten million deal on any of his newer startups!
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Gosh! the site is a complete replica of http://www.carwale.com .
What wrong with people?
Isnt there any new proposition?
Are we just going to replicate business models, which already exist in the Indian market?
Well seriously if some one has 20 to 30 lakh rupees,I can come up with some thing that would be new to the Indian market and would have a USP too.