MapMyIndia has just launched a GPS Based Navigation Solutions. To use it, you need a Mobile Phone running Windows Mobile 6, and a phone with an in built GPS receiver (or one connected with a Bluetooth GPS receiver).
So basically, to do this, MapMyIndia provides you with an SD card (for one of the products there is a GPRS Based Access of Maps which seems pointless) that’s pre loaded with Maps and Software. What then happens is that the GPS receiver tracks your latitude and longitude and that is represented on the map.
There is also a hint of Location Based Services being offered (places of interest) and the company is exploring the possibility of selling ads through navigation. They are also in talks with Mobile Phone Providers to have maps by MapmyIndia built into phones. The company seems to have got it right – it’s innovating a lot more than SatGuide who is currently the industry leader in terms of product range and traction.
Satguide launched Navigation solutions for mobile a while back. They have also launched solutions for laptops and desktops.
MapmyIndia is also looking at maps on TV.