Cinthol Revamps Its Website, Makes It Interactive
(1 votes, average: 4.00 out of 5)
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Cinthol, a Godrej brand, recently revamped its brand identity. Taking a U-Turn and gone back to the alpha-male image that was popularized by the TV commercial featuring Vinod Khanna in the older days. The new TV commercial features Hrithik Roshan performing extreme sports stunts. The idea is to connect with the youth. Cinthol’s web address can be clearly seen in the new TVC. Cinthol has revamped its new website to make it more interactive and youth focused. This is a shift form the earlier which had a static website, basically for the informative purposes.
The website now has a gaming section, some tips for freshness and a blog, apart form information. Registered users can also download the new TV commercial and can also sign up for newsletters informing them of new offers and contests happening at Cinthol.
The website has been designed by Mumbai based digital agency Interactive Avenues.
Amar Deep Singh, vice-president, Interactive Avenues, says,
“Godrej wanted us to create a platform where the youth could find out about Cinthol’s brand values and which they would find entertaining enough to continue their interaction with the brand. In simple words, ‘take the real life freshness and energetic Cinthol experience online’.”
Godrej is planning to form a community around the brand with he tagline ‘Cinthol – Don’t Stop’. The community is focused on youth who want to keep moving on.
Sameer Penkar, General Manager, Marketing, Godrej Consumer Products, said,
“The site will be modified in phases. Currently, what you see on it is part of Phase 1. In the second phase, we will be tying up with portals such as Yahoo!, Rediff, Google and Zapak in order to direct traffic to our site. For instance, a game will be launched on Zapak.com, which will divert consumers to our site. More games will be added later to the site.”
Mobile platform will also be leveraged for engaging the customers. The site will feature contests and voting will be allowed by mobile phones.
The site will also be promoted through search marketing.
I checked out the website at www.cinthol.com and was greeted by a beautiful interface showing some extreme sport sites. At least the front page is done beautifully with links such as “Fresh Peaks”, “Fresh Falls”, “Fresh City” and “Fresh Forest”.
Nice to see the conventional brands waking up to the realities of the digital media. Cinthol has been an age-old brand and, as compared to few others in the same business, might have been a bit late in making a digital media presence. However, it has done it in a profound manner. You cannot ignore the Hrithik-commercial. And you cannot ignore the website. Now its all about content. What content they can put on the website will decide on what traction they can generate on the website.
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Ankit,
You have copied Agencyfaqs.com story and pasted it on WatBlog without mentioning the source clearly.
Being an aggregating site or a blog does not mean that you start lifting complete paragraphs from the original story.
Kapil Ohri
Hey, I *just* finished writing a review of the brand and its website. So it was a surprise to find this on WATblog.
And like Kapil has said above, I too am surprised to see the lack sources at the end.
Though the site does look pretty, i wonder what is the focus? i mean why would i ever want to go to a site, which offers nothing …if i want tips of being fresh there are gazillion lifestyle and fashions sites to visit. Maybe…just maybe interactive and cinthol guys should get together and try giving out something which is beyond just being “pretty”… and if its just about being a pretty site… there are enough of those from lux to ponds….YAWN!
hi kapil.. We have linked the phrase ‘revamped the website’ . Also,we have only taken the quoted statements from the article. Incase you want us to link in any other way il do the same and shall remove the earlier link.
Ankit,
You should mention the source explicitly at the bottom of your story and giving a link to the original source of story is not sufficient.
And this is not the first time that WatBlog has lifted a story. Lifting stories and quotes and is now a regular affair with WatBlog.
Suggestion: Either do original stories or mention the source explicitly at the bottom of story.
Hey this is again amazing to know..i just finished commenting on harshil’s WATBLOG EXCLUSIVE things which are not exclusive but only u ppl reported them. and now here again…
kindly take down kapil’s Suggestion: (Either do original stories or mention the source explicitly at the bottom of story.) sriously or u’re gonna loose he readership.
Ankit and Rajiv
You can clearly gauge that your own readers are not satisfied with your approach of copying stories and then not mentioning the source explicitly.
Also many people in the Internet industry in India are not happy with the way you lift content from other blogs and site.
Its almost 6 hours and you have not even mentioned the source at the bottom of this story.
If you can not do original stories, atleast respect the hardwork of other people.
hey Ankit
Interesting post !!!
U doing a great job… u dont have to give a damn to what people think ….
I am n will always be a Big fan of WATBlog ..
SO keep it up
@ Kapil
WATBlog has the best interest of its readers in its mind. Whatever we do, is with a view to add value to our readers. We have been working in the Internet industry for a while. Rajiv, me and Harshil know quite a few people in the Indian Internet industry. I personally have a few friends in this industry. And on the whole, we have received positive feedbacks for our work on WATBlog.
If you go through the articles at WATBlog, you will find us ALWAYS linking back to the articles that we took the lead from. The same is true for the present article. We respect the hardwork put in by you. If not, we would not have given the link back to your article, in the first place. However, mentioning the name of the source is something that is not necessarily to be done. A link back to the original article is good enough. Mentioning the name of the source is not required. Even Mashable doesn’t do that always. Don’t believe me? Check out this link where they have quoted from Yahoo without explictly mentioning it. I don’t see any reason why we have to do it.
Regarding doing original stories, let me ask you to go through WATBlog once again. We regularly do special analytical articles (Microsoft-Yahoo-Google : Kuchh Kuchh Hota Hai, Live Mesh : Microsoft’s Biggest Bet Since Windows?, iPhone to be Launched in India This Year. To be Bundled with Vodafone), Harshil even did a couple of series on various aspects of WAT. And above all that, we are among the few in the Indian Internet industry to do a video show – WATShow, all of it – exclusive.
I hope this helps.
@Pooja
Thanks a lot.
i really impresed with ur work and also
i’am really impresed with ur work……keep up the good work boss……..
Hi Kapil,You know what you are asking me to do will actually work against agencyfaqs and for watblog.. Here’s why… People are very less likely to click a link at the end of the post once they are through with what they are reading.. What you are asking works well in the nespaper model not onlibe.. Infact by putting the link on a text/phase we are passing on both good Google juice (WATBlog has a Google PageRank 5) and better clickthroughs to agencyfaqs and I have internal stats that can prove this fact! People will click on a link within text to know more any day than a (source: link) kind of text!Infact contrary to our contemporaries ( and I wont name the blogs that explicitly link you at the bottom but do no good for your site) we used to link you right on top in the early days of WATBlog and following articles are examples of the same:http://www.watblog.com/2006/11/30/rajshri-com-appoints-limelight-networks-as-provide/http://www.watblog.com/2006/12/04/seventymm-advertises-through-youtube-video/We started linking to phrases as we felt it made reading a better and intriguing experience and also gave better traffic to those from whom we took quotes. But if you feel otherwise and want us to specifically link any quotes we take from agencyfaqs at the bottom. Ill be glad to do so. Coz it will only make sure no one clicks and goes to agencyfaqs from my site If thats your objective.