Archive for May 2008
You are browsing the archives of 2008 May.
IPLT20.com Integrates PulseLive.com Into Its Array of Services
Just watching the IPL Semi Final Between Chennai and Mohali and I noticed that the organisers of the event are starting to smartly integrate online models for their TV viewers. The latest being an application called Pulse Live.
Live Pulse not only updates the scores of the match online but it provides statistical coverage as well. The main [...]
Dentsu, Connecturf in Digital Ad Venture – Clickstreamers. How Does it Fit in Strategically for Connecturf?
Dentsu Marcomm Pvt. Ltd, — the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.
It will be a 51 – 49 JV with Dentsu holding the majority.
The agency is keen on propelling the Return on Involvement concept as opposed to ROI. This indicates that India is finally catching up [...]
All About RSS Advertising
Another Guest Post by Raghav Soni – A Regular Contributor
Online content consumption habits are undergoing a radical transformation. Internet users are increasingly consuming their content on personal start pages, RSS readers, and widgets and are ensuring that websites do not get visited directly. This syndicated content revolution is being fueled by the widespread [...]
Mobifusion releases mEngine 2.0 Platform
Mobifusion, a provider of mobile content (they have tied up with Penguin, McGrawl Hill, and DK Multimedia for content) and products, has just launched mEngine 2.0 – a multimedia platform for the Mobile.
mEngine 2.0 features an icon-based graphic user interface, support for multi-protocol/multi-platform/O.S, instant photos and graphics, a page flip feature, audio plug-ins and improved browsing speed that [...]
China, US – 2 Of the Highest Sources of Traffic Attack: Akamai Report
The Akamai report for “State of the Internet” (Q1 – 2008). The report (pdf – registration required) looks mostly at data on the origins of attack traffic, network outages and de-peering events, as well as a look at broadband connectivity by geography.
India’s contribution to global attack traffic: India contributes 2.53% to global attack traffic and ranks among the [...]
Ram Gopal Verma Ki Blog! – RGV takes a ‘Click’ out of Amitabh’s Blog!
So taking a click out of Amitabh’s blog is Mr. Director Ram Gopal Verma himself. who has started A BLOG. As his new release ‘Sarkar raj’ nears launch it seems Mr.RGV has realised that he needs to do everything to make sure this one doesn’t bomb like his earlier film Ram Gopal Verma ki Aag did. So he has taken to blogging on MSN live spaces and followed the footsteps of Mr.Bachchan who had also started the blog on BigAdda with an image of Bhoothnath in the background.
Attention Bloggers/Website Owners: Can ‘WE’ End Poverty By 2015?
End poverty by 2015 was the historic promise 189 world leaders made at the United Nations Millennium Summit in 2000 when they signed onto the Millennium Declaration and agreed to meet the Millennium Development Goals (MDGs) of ending hunger, bringing gender equity, eradicating poverty, HIV and aids, reduce child mortality, reduce maternal deaths, environment sustainability and global partnership. The MDGs are an eight-point road map with measurable targets and clear deadlines for improving the lives of the world’s poorest people which can be found on http://www.endpoverty2015.org
Why Are Indian Companies So Keen on Looking Outside? A Look at some Strengths and Weaknesses of the Mobile Operators in India
Through this post, we can possibly try and deal with some of the issues plaguing Mobile Operators in India, possibly get an insight into why they are looking to go Global. This may also lend some ideas as to why Mobile VAS providers are not getting what they think should be more than their fair [...]
Buzzar.tv – Is it the next generation of B2C interaction?
Have you ever happened to be strolling around your local buzzar (market) where you find people making small congregation near the local television store, checking out the shows and advertisements running on the TVs, just to give themselves a break from their wives’ shopping?
Such is the kind of feeling I had when I was browsing [...]
India Post Also Wants to Keep Some of Your Data, Is That Such a Big Problem?
Saw a relatively sensational Title on LiveMint today – “Mapping Your Life”. Found it quite interesting but it basically spoke about the fact that the Indian Post is developing a directory that maps where you live, who you live with, how long you’ve been living there, what car you drive and your last five addresses.
“Mapping your [...]
A Sneak Peak At Windows 7, The Future of Computers, and Windows vs Mac
Microsoft previewed Windows 7 a couple of days back Bill Gates says it’s the beginning of an era of computing based on a new hierarchy of input systems. Today the machine is really set up for one person to sit at a keyboard. “We’re at an interesting junction,” he says. “In the next few years, the roles [...]
Did You Pledge For FireFox 3 World Record?
Breaking a World Record might be hard only if you are not some one like Firefox. Few days back they had released RC 1 of FF3 for public testing. And now Firefox is ready to set a new world record for “the most software downloads in a day.”
The actual date is yet to be revealed. [...]
Govt. Policy on IPTV and HITS Likely to be Announced Next Week. An Overview of the IPTV Industry.
This is a Guest Post by Raghav Soni – one of our regular readers.
News Based Sources tells us that the government is likely to announce its policies on two advanced technologies i.e IPTV and HITS by next week.
The government had earlier proposed a Convergence law to address issues related to overlapping of Telecom and Broadcasting [...]
Corporate Social 2.0 – Social Responsibility and Microfinance
With more and more corporates going for going for social responsibility, even the online space is yearning for more. We had earlier blogged on how Google has donated 3.5 million dollars on eradicating polio. I have seen so many individuals who have been interested in giving back to the society in some way or the other. Have [...]
Social Media Marketing: Are We Killing the Goose That Lays the Golden Egg?
Every advertising professional that you speak to today, is trying to uncover something or the other about Social Media Marketing. For a while now, it has been touted as the ‘next big thing’ in marketing. People have praised it endlessly because of its ability to ‘engage’. It also seems to appear more non intrusive and [...]
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