Zapak.com has announced a special gaming destination for kids called ‘Zapak Kids’, which is targeted at kids up to 14 years of age. This segment contributes almost 25 per cent of the traffic on the gaming portal. Zapak Kids will offer a portfolio of over 70 games with edutainment, a virtual world for kids and kids-specific community features being the highlights of this segment.

 

 

All online players targeting kids in the category seem to be taking the edutainment route. We recently saw the launch of Buzziboy by La Vision Animation.

 

 

Despite Zapak’s claim of being an edutainment portal, one look at the list of games and it’s quite clear that most of the games are just there for mindless entertainment.

 

 

 

Rohit Sharma, the COO of Zapak.com hopes to cash in on current fads in the kids category such as the Beyblades.

 

 

Zapak has also created the ‘Bhoothnath’ Game Pack Series containing a gaming CD with the full version of a mystery-based game along with prank toys for kids and the Bucchki, a high speed spinning toy. These packs would be available through the Zapak Cards network across 3,500 outlets in over 70 cities. The packs would be priced at Rs 99, Rs 149 and Rs 169.

 

  

 

In addition to the game pack series, Zapak has also created a special zone around Bhoothnath where kids can play the Bhootnath game (after signing up and getting bound to the franchise of course), download wallpapers, view videos (hosted on Zapak.tv), and also take a look at the Game Packs.

 

 

Bhoothnath seems to be all across the Reliance Entertainment Franchise. We had blogged earlier about The Big B Blog on BigAdda, which has a ‘Bhoothnath Template’ (the blog by the way is now quite well populated and is frequently updated with ‘The Big B’ telling readers about the happenings in his life. It remains to be seen if this will last even when releases are not coming up – it should.

 

 

 

Zapak’s ‘Zone Creation Energies’ have been in full swing off late. They recently created a special zonefor the Kolkatta Knight Riders on the Knight Riders Website to cash in on the IPL euphoria.

 

 

Apart from that they have also created a special zone on the Zapak Portal for the MTv Roadies Franchise where users can play a set of 13 games and effectively complete 13 ‘Tasks’. Apart from that, the zone also allows users to discuss the show and get to ‘know’ the Roadies among other things. 

 

 

 

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