Tech, Sex And Romance!
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Today morning I and Ankit had a discussion on an article related to sex. While we were just kidding, I realized that Tech, Sex and Romance has a great bonding. In near future I won’t be surprised if tech companies send their executives to a sex or a romance conferences/gatherings rather than a boring client meeting. Sex conventions are always considered to be medicinal/clinical and pornographic in nature. Now, social-media has given it a new dimension. It has helped people to create smaller targeted gatherings that treat sexuality and technology as inseparable. In near future such sex conferences would gain more popularity and will drive more and more people.
Here are the points from the article that I was talking about:
1. You’ll learn what people do with tech in private.
Even if your company springs for usability testing and focus groups, people aren’t going to admit what they do when they think no one’s watching. My friend who put an extra monitor in her office so she could dedicate one screen just to Facebook isn’t going to reveal at a technology summit what she does with it at night. At a sex conference, however, that personal information can become a bona fide user case study.
2. Tech adapted for sex has applications outside the bedroom.
A tech conference exposes you to ideas people have already had. A sex conference exposes you to people who aren’t afraid to ask for what they want, no matter how technically improbable it seems. You can use your tech-savvy brain to adapt these desires for general usage and present them to your boss. Meanwhile, you can create a sex-specific application on the side, knowing you have a willing user base waiting breathlessly for your next release.
3. Social-media platforms are built for sex.
If an application becomes crucial to lovers, they will have no problem coming up with genuine reasons to integrate that tool into their work flow. And once corporate users are on board, the paper millions are just an IPO away.
4. Young people — your future customers — do it with tech.
There’s money in bridging old-school romance with new media, and the sex-positive community knows how to make that leap better than anyone. When today’s youth get out of school, they’re going to remake the world the way they want it — and that means tech will be an essential ingredient in courtship, romance and sex. It’s so essential to young people’s communication now that they don’t even realize they’re doing it. And this is at a time when they’re still spending most of their time surrounded by their peers. Just wait until they’re out of school and in the workforce.
5. Sex bloggers reveal more than other people. A lot more.
Users in focus groups don’t always possess the communication skills to get their true messages across. They also don’t know what they don’t know. Sex bloggers, on the other hand, are happy to communicate their needs, in minute detail, to someone they believe can satisfy them. Buy them a drink after-hours and you’re in for something more fulfilling than the most comprehensive requirements-gathering meeting ever.
6. Sex conferences are tech conferences.
Until recently, sex conventions fell into two basic categories: medicinal/clinical and pornographic. Now, social-media pioneers are creating smaller, targeted gatherings that treat sexuality and technology as inseparable. Five years from now, this won’t be shocking. And the gatherings won’t be that small, either. Not that size matters.
7. Sex conferences happen in 3-D fantasy worlds made manifest.
Many of the most exciting exchanges happen after-hours at tech conferences. But more and more, organizers are holding serious sex-tech conferences in adults-only venues like swinger clubs and BDSM playgrounds. Observing how people interact professionally and personally in these spaces gives rise to many ideas for making your virtual environment stickier. Virtual world entrepreneurs know that whiz-bang wares can bring people in, but only relationships can entice them to come regularly.
Bonus reason: You might have a sexual experience of your own.
Granted, this reason isn’t likely to go over well if you include it on the list of why your boss should approve your trip to a sex expo. While people who go to sex conferences can’t be written off as a bunch of perverts who invent tax-deductible reasons to get together for wild orgies, we all know that going too long without a loving touch is a drag. It makes us too irritable, tense and depressed to perform our best on the job. Isn’t that the major criticism of tech-mediated relationships, high-tech jobs and constant connectivity — that we lose touch? Personal interaction is key to building a Web 3.0 we can all be proud of.
The market for romance and sex is on a rise as more and more companies are turning towards web 2.0. Today almost every internet user has a facebook, myspace, orkut, hi5, etc accounts or maybe at least one of them. The purpose may differ from person to person but I bet every one of them have across towards some sex dating site ads and were tempted to click it.
This is driving companies towards love 2.0 and even sex 2.0. If you search on any social networking sites for love or sex you will find more than 100 groups or communities with more than 1000 members carrying on various discussion related to it. At this rate one can imagine that a techie can earn a million bucks with an introduction of a cool love/sex application.
So who are the targets?
Mainly Youths. You must have watched many movies based on teenage romance and that might have just reminded you about your first crush. This is how the market functions. They target youths and their emotions. In a way they sell you your dreams. You demand and the techies provide. This is one of the reasons behind facebook, orkut and other dating sites success. Few days back I had read this interesting article on Mashable that people are now even proposing and getting married through micro blogging sites like twitter.
With love and dating going online and online matrimony websites opening up shops offline, where exactly is love 2.0 headed can not be predicted. May be this is the future of Tech, Sex And Love. Let’s wait and watch.
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Fantastic Post dude…!!
Nice findings. Thanks