With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.

As part of the exclusive one-year tie-up, Zapak Digital Entertainment will create a cricket gaming zone on the official website of the Knight Riders and is said to make an investment of Rs 1 crore in the deal. The exact value of the deal is not known.

The gaming zone is already live with 2 games (which are quite unimpressive). 4 -5 games are likely to be released in 2 weeks.

Confirming the Deal, Rohit Sharma, COO of Zapak  told Business Standard  “The idea is to create a community feature on the portal. So we will not only provide games for the Knight Riders but also run contests and other content about the players and the game”

The gaming portal is looking at free downloads and wants to earn revenue through advertisements. As of now there are no games centred on the Knight Riders. One hopes to see that soon.

Incidentally, the Contests on the website’s community section are being run by Contests2Win. All the contests are centred on the Knight Riders (primarily because it’s easier to create customized contests as opposed to games). There are a couple of flash virals as well and I suspect C2W is behind those as well.

The details of that deal have not been disclosed as yet, im looking to confirm.

Online companies, like off line companies look to be cashing in on content based around the IPL. Live Current Media, as we reported earlier is another company placing (all) its bets on the IPL.

Bookmark this post to: