Monsoon Ads Launches Online Video Advertising and Aggregation Platform for India Strikes Deal with Eros International
Monsoon Ads an aggregator of online display and contextual advertising for India announced the launch of its online video advertising and aggregation platform. Monsoon Ads has also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the advertising supported model.
Harsh Nagpal, Director of Monsoon Ads stated, “Our advertising platform is the first of its kind in India; we enable advertisers to broadcast ads through our network to reach their exact target market. An example is that a shopkeeper in Lajpat Nagar looking to reach the female audience of our publisher sites between the age ranges of 20-30 in New Delhi can reach exactly that market. Additionally, we enable publishers to maximize their revenue by aggregating, optimizing and serving video, audio and display ads from networks such as Google, Tribal Fusion, The Monsoon Ad Network, directly sold publisher ads and more.”
Monsoon Ads is in discussions with mobile operators, user generated TV stations and digital cinema distributors for location based cell phone, video and in-theatre advertising. Video is gaining tremendous traction in India and a clear sign of the same is the statistic from the global study on social media by Universal Mcann which states that 50% of Indian online audience has uploaded a video on youtube.com. This just goes to show the high participation as far as video is concerned. Im sure many of these video uploaders would be viewers of video online as well. An opportunity for video advertisers and content creators alike.
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