Webdunia is investing Rs 25 crore in the next three years. The majority of the investments will be spend on brand building, mass media advertising and technology updates, reports Agencyfaqs.

The Indian Internet space is seeing a proliferation of regional language content websites. This was then followed by Business Standard launching bshindi.com and NDTV launching NDTVKhabar.com - a news portal that is launched in Hindi. We also heard about BigAdda.com following Orkut by adding regional language messaging. But a step ahead Webdunia- a website that offers content in vernacular language. Webdunia relaunched itself in November 2007 with a T.V commercial.

The UNICODE feature allows the user to access the website from virtually any computer without downloading the fonts. The language fonts are available in 11 different- Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil and Telugu.

On this Pankaj Jain, president and CEO of the company, said,

“We are planning to tap the Indian language for new portals. We will also launch several new features and applications every month. We will launch one application every month. Our online e-greetings business is also picking up especially with the NRIs sending regional language e-cards to families back home.”

India has a lot of non-English speaking population and enabling the availability of the content in vernacular languages will ensure the distribution of information to the relevant population.

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