Zapak has tied up with Cartoon Network to offer games based on the characters from Cartoon Network. The games will be accessible at
http://www.CartoonNetwork.zapak.com http://www.zapakkids.com/games_cartoon_network.php. Soon, more than 40 games based on the Cartoon Network characters like Johnny Bravo, Code Name Kids Next Door, Dexter’s Laboratory, Courage the Cowardly Dog, Ed, Edd N Eddy ,will be available on Zapak.
Launching these games, Zapak Digital Entertainment Ltd COO Rohit Sharma said,
“The long dormant, on-line games market in India is poised for a huge growth and is expected to exceed USD 200 million by 2010. With 97 per cent of online gamers in India being casual gamers and added this to the fact that kids aged 14 years and below constitute to over 25 per cent of Zapak users online also serving as the stickiest and the most loyal users on our site this is definitely an area of focus for Zapak. With Cartoon Network games, children will love engaging with their favourite toons in a virtual play ground, beyond the television screen.”
Siddharth Jain , VP of distribution and business operations (India and South Asia), Turner International India, said
“The partnership between Zapak.com and Cartoon Network is both opportune and well-timed. As per the latest New Generations 2007 – Cartoon Network’s pioneering and patented kids’ lifestyle survey – gaming has emerged as the number 1 internet activity for kids with 45 per cent votes! And as the internet user base in India has grown by 40 per cent to reach 46 million, with youth driving internet usage and school going kids constituting approximately 14 per cent of users, Cartoon Network provides them with their most loved characters on Zapak.com, one of India’s most popular online gaming destinations.”
Animation and gaming are taking off big time in India. Zapak has been very aggressive in its offerings. The latest step will help strengthen the brands of both the players. While Zapak will get some exclusive free advertising on TV, via Cartoon Network, CN will benefit from larger recall value as the kids will be seen playing games even after they are off the Television.