Education Will Drive IPTV Adoption In India
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We had recently blogged about the intentions of TutorVista to launch offline tutoring chains in India. While that might have huge potential what could possibly kill the offline market for tutoring could be education and tutoring through IPTV or so thinks Digital Media Convergence Ltd CEO Ishwar Jha who said “With tuition fees stretching the pockets of parents, no one would deny their children such an easy personalised tuition option that is interactive and time shifted. That alone could be the killer application for IPTV success,”
Even Trai Advisor (converged services) SK Gupta also said that value added services woud be key and among them E-education would be critically important.
It does seem like IPTV would have a USP in education/tutoring if such services are included. As parents would be able to converge something that children like i.e. TV and something they dont i.e. studying and hope for a better result when their children give exams.
With the education scene bursting at its seams as far as the demand side is concerned both the offline and the IPTV mode of delivering content to this segment seem very lucrative. Over time digital delivery of tutoring does seem more likely given costs, on demand consumption and time factor changing in people’s lives.
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