Comments on: “250 Million Internet Capable Phones By 2010!” – Predicts Managing Director, Nokia India http://www.watblog.com/2008/04/07/250-million-internet-capable-phones-by-2010-predicts-managing-director-nokia-india/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Shitij http://www.watblog.com/2008/04/07/250-million-internet-capable-phones-by-2010-predicts-managing-director-nokia-india/comment-page-1/#comment-8929 Shitij Fri, 11 Jul 2008 05:44:49 +0000 http://www.watblog.com/2008/04/07/250-million-internet-capable-phones-by-2010-predicts-managing-director-nokia-india/#comment-8929 Hi, a different chain of thought. Getting into a direct alliance with the 'last mile consumers' to do 'permissive marketing' (sms's / mails etc) and thus earn revenues through advertising, offering internet / data services at subsidized cost. Feel this is an option worth exploring, since lower cost can get good volumes on board (consumers) and thus numbers can then be sold to advertisers (more so - effective advertising, since these consumers would have 'explicitly agreed' to be sent marketing messages). As I write this down, another benefit - consumers can choose category where they want to recv ads, thus offering more / better response to the advertiser (target advertising). Hi, a different chain of thought. Getting into a direct alliance with the ‘last mile consumers’ to do ‘permissive marketing’ (sms’s / mails etc) and thus earn revenues through advertising, offering internet / data services at subsidized cost. Feel this is an option worth exploring, since lower cost can get good volumes on board (consumers) and thus numbers can then be sold to advertisers (more so – effective advertising, since these consumers would have ‘explicitly agreed’ to be sent marketing messages). As I write this down, another benefit – consumers can choose category where they want to recv ads, thus offering more / better response to the advertiser (target advertising).

]]> By: SS http://www.watblog.com/2008/04/07/250-million-internet-capable-phones-by-2010-predicts-managing-director-nokia-india/comment-page-1/#comment-4484 SS Mon, 07 Apr 2008 05:35:16 +0000 http://www.watblog.com/2008/04/07/250-million-internet-capable-phones-by-2010-predicts-managing-director-nokia-india/#comment-4484 yes operators in india are myopic when it comes to ensuring the growth of the vas eco system. But in my opinion VAS companies are also not doing enuf. How man VAS companies (Read Onmobile / mauj / yahoo) educate the consumer on how to consume vas (indiatimes is an exception). How many of these companies have dedicate support for solving consumer queries n complaints.. Majority of the VAS players enter in to a rev share contract with the operators, coax the operator to send a barrage of smses (we are at the receiving end) & wait for the customer to opt in (sometimes even forceful) VAS in India requires some fresh thinking if it were to move away from wallpapers / ringtones n Sms. This is my observation and may not be true for all.. I am just voicing an opinion as a consumer. yes operators in india are myopic when it comes to ensuring the growth of the vas eco system.

But in my opinion VAS companies are also not doing enuf.

How man VAS companies (Read Onmobile / mauj / yahoo) educate the consumer on how to consume vas (indiatimes is an exception).

How many of these companies have dedicate support for solving consumer queries n complaints..

Majority of the VAS players enter in to a rev share contract with the operators, coax the operator to send a barrage of smses (we are at the receiving end) & wait for the customer to opt in (sometimes even forceful)

VAS in India requires some fresh thinking if it were to move away from wallpapers / ringtones n Sms.

This is my observation and may not be true for all..

I am just voicing an opinion as a consumer.

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