Indian telecom market is hot favorite among the investors right now. Plenty of international companies have stepped into this market. Earlier, we had blogged about Virgin entering the Indian telecom industry in collaboration with Tata Teleservices. Before Virgin coming to India, Orange and Hutch had already visited the telecom industry and were lapped up by the international giant Vodafone.
Virgin Mobile has already launched the website for Indian customers www.virginmobile.in. Presently, the website has popular animations, bollywood and Hollywood ringtones, wallpapers, games, and also lists some cool handsets. The site is quite appealing to the youths.
Virgin Mobile plans to targets the audience through the online medium. These days Web2.0 is the strategy used by the companies to reach their target audiences. Mindshare Interaction (Delhi) is handling the online marketing for Virgin Mobile.
On this Saikat Mohanthy, business manager, Mindshare Interaction, said, “To begin with, we have launched banner ads across major portals such as Yahoo!, MSN, Rediff, Indiatimes, Sify and even social networking sites such as Facebook, which will take users to the Virgin site. Search marketing is also carried out with youth related keywords such as ‘music’ and ‘games’.”
The Virgin’s viral campaign can be seen on www.virginmobile.in/thinkhatke that uses the tag line ‘thinkhatke’.
Virgin being an international brand all the companies would like to associate with them. Though it seems to put a lot of effort in the online market. But we aren’t sure how long will it take to attract the customers and to make a place in the market as competition is growing we cannot ignore the fact “Survival of the Fittest”.