Now ‘thinkhatke’- On

Virgin Mobile

Indian telecom market is hot favorite among the investors right now. Plenty of international companies have stepped into this market. Earlier, we had blogged about Virgin entering the Indian telecom industry in collaboration with Tata Teleservices. Before Virgin coming to India, Orange and Hutch had already visited the telecom industry and were lapped up by the international giant Vodafone.



Virgin Mobile has already launched the website for Indian customers Presently, the website has popular animations, bollywood and Hollywood ringtones, wallpapers, games, and also lists some cool handsets. The site is quite appealing to the youths.



Virgin Mobile plans to targets the audience through the online medium. These days Web2.0 is the strategy used by the companies to reach their target audiences. Mindshare Interaction (Delhi) is handling the online marketing for Virgin Mobile.



On this Saikat Mohanthy, business manager, Mindshare Interaction, said, “To begin with, we have launched banner ads across major portals such as Yahoo!, MSN, Rediff, Indiatimes, Sify and even social networking sites such as Facebook, which will take users to the Virgin site. Search marketing is also carried out with youth related keywords such as ‘music’ and ‘games’.



The Virgin’s viral campaign can be seen on that uses the tag line ‘thinkhatke’.



Virgin being an international brand all the companies would like to associate with them. Though it seems to put a lot of effort in the online market. But we aren’t sure how long will it take to attract the customers and to make a place in the market as competition is growing we cannot ignore the fact “Survival of the Fittest”.



3 Responses to “Now ‘thinkhatke’- On”

  1. SS
    March 13, 2008 at 2:02 pm #

    Virgin thrives on “Free PR” in all the markets that it enters. Suprisingly this time, it was only able to garner a passing reference on its launch.

    They sold some 500 connections in 2 days which is way way below expectations.

    Brands are established on WOM these days rather than ad spends.

    Virgin’s CDMA launch is a big handicap and they may end up attracting marginal users.

  2. alokedeep
    March 14, 2008 at 12:30 pm #

    Don’t know about the connections they have sold or CDMA.

    But the site rocks ! ! The videos are really cool

  3. trishna
    March 24, 2008 at 10:00 am #

    Its a good deal definately.Virgin might take d telecom industry in India by storm with the introduction of such novice ideas like getting balance on receiving calls….
    But the selection of phones are exremely streamlined…If a well established person wants to opt a virgin connection he might have to think twice after taking a look at the limited selection.
    My request would be to come up wit a variety which would cater to the up-market aswell as there are many people who dont mind shelling money to hav something extraordinary and especially now because phones have become the new fashion statement

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