We had blogged about the launch of Lastminuteinventory.com a media selling portal for unused inventory that can be sold online in real time. Dentsu media the company behind lastminuteinventory is now gearing up to launch its services full fledged in the coming months.
They have roped in Aditya Ray as CEO and Chief evangelist for lastminuteinventory.com. Aditya had this to say about the future plans “Aditya brings with him a well-rounded set of experiences in the media business. He has a very deep understanding of media analytics and I am sure he will bring great value to Lastminuteinventory.com”.
With rise of digital revolution I expect most of the media functions be it media buy sell and even creative to have some digital component where the online platforms facilitate faster and better transaction capabilities. Online sale of offline media space especially with n number of small niche channels and pubications mushrooming becomes very lucrative both for the platform provider and for the small advertisers and small media companies.
This is a nice initiative …. Hopefully along with last minute sell .. the last min spots have got a bidding process .. starting at Re.1 may be …. that will get it going …