that;s jhakass………..jhakasss……..

I’m glad you responded. I was delighted to find the same link after posting here. Thanks a ton man. This tune has kicked me too hard & this has happened in a long long time.

Is there any chance you know the track used in the Ponds 7-Day Age Miracle advert?

If probably somebody could u/l that particular vdo, I could convert to mp3.

Thanks again for posting.

God bless and have a great time online!

The track we have used in the commercial is specially composed by Paul Norwood of Audio Militia. It is not an edit of a remixed version of any current track.

In case youd like to download it, click here:
http://rapidshare.de/files/38790416/PulsarMania_Tune.MP3.html

Thanks!

Dharam

I seriously need to know the name of the background track that’s used by Audio Militia in the advert!

Please revert..

We have to keep in mind that an ad is madde with a sole pupose of branding and promotion.

So where is this Pulsar Ad targetted:

1. market = India
2. Age segment = 18-25 (ofcourse dudes love to perform)
3. Music = made to rock and create waves. I for one, being an admin of a forum, know how many requests are there each day for the background music.

4. Video ads = made for youngsters to play up at their PDA’s mobile media players, cell phones ..

Comparing the Ad with the dairy milk thingie and others would’nt be the best of the ideas available, perhaps they are two diff market ssegments and different strategies.

However, the Ad being Viral, ok , it might be, but why? The reason is, people like the stunts more then anything else. lets say if youtube or any other website would not be exisiting, would it circulate? No. but since it did, it did coz of its stunts.

It was for the tube, but eventually rose itself to the social media.

Good job blogging about it, I’ve been into SEO n SEM since years now and Perhaps I know “what” is being done in the industry to gain “what”

well…plz. dont target HH for any sorts…pulsar cannot match upto the HH KARIZMA……take everything individually man………

well on an all a very gud ad…I appreciate the hard work done by the stunt men….they really rocked…..really loved the stunt of guy spinning around the bike with his one legged totally horizontal on the ground……great work….

They always hit it right! HH and Yamaha are busy with John, Hritikh and others.. but Bajaj knows its the product and the feel of biking that attracts the bikers

btw.. the stunts are amazing.. getting a simple wheelie done is difficult.. takes weeks of practice.. imagine this …..wow

just the end of the ad is CG (computer generated) might have used some more effects but all in all gr8

To being with, thanks a lot for posting this. Maybe you’d want to update the statistics.

As of today, it’s crossed 100,000 views on my post of the film alone. Combine the others who’ve posted the same, then we’re looking at around 300,000 or more!

Thats not all, the immediate weekend i posted, it was honoured as the 4th most viewed video in the auto section of youtube… ALL OF YOUTUBE!

Got another surprise for all you guys sometime next week! Till then, ride responsibly.

Cheers!

Dharam

A viral to me is a brand message that has the potency to communicate in ways and mediums beyond the convention. The stronger the message, the more sticky it is. A viral’s karma is really to be this wiggly thought that find its space somewhere in your already occupied brain and resurrects from time to time. This video for Pulsar might be just right for bikers and might help sales. At the other end, the Gorilla viral for Cadbury’s Dairy Milk (http://www.youtube.com/watch?v=CbLr2NEV_7o) might not create a usage occasion but it surely gets the attention of the audiences it needs. The objective is all too subjective. As long as we see great ideas taking the shape of virals or ads or anything, it good for us… ‘innit?

Just to clarify, this commercial was never made keeping the web in mind. You’d decipher that a whole lot of greens have gone into producing this to make it work for telly primarily as India’s still glued to the box. Maybe we’re just helping it become a whole lot smarter

And, what you see is the full show gentlemen. No edits as of now.

Cheers!

Dharam

I can definitely recollect seeing it on HBO.

I have also heard of guys talking about seeing the complete Commercial on ESPN in a Program sponsored by “Bajaj Pulsar”

Sure you wouldve seen this ad on TV – but how often have u seen the complete ad? Its likely that you have seen 30 sec and 10 sec edits of the same because thats generally how media planners like to allocate slots.

I totally agree with you when you say..

” Webchutney might be making virals which are funny enough, but I really can’t find myself longing for any of the products that they created virals for.The Bajaj Pulsar ad, on the other hand, is exactly that.”

I also agree that..

“A viral has nothing to do with how it was produced. It IS OK for a high-budget production to become a viral.”

@Harshil,

You said, “even if this ad was made for for the tube, i doubt they wouldve ever been able to show it in its entirety consistently”

I don’t think that this ad was made Only for YouTube. I don’t think Bajaj would take such a costly risk.. what if the video hadn’t become Viral..??

And I have also seen this Particular (Full version) Ad on Cable Channels..

Some really interesting conversations here!

@Rupesh – The guys making these ads are extremely well researched. You would be able to judge by the responses of the guys who like bikes and have commented on this post. So a lot of psychographic, behavioural based insights would’ve been gathered before this ad was made simply because production costs are so high and you CANNOT afford to go wrong. It’s a different case for guys like Eklavya and you and me perhaps who do not have high costs of production while creating virals and thus we dont undertake solid research – we create them mostly according to our whims and fancies keeping in mind interesting concepts and insights we may have picked up generally analyzing audience behaviour. In some cases this works (you would have seen that Eklavya has an amazingly high success rate) and in some cases it does not.

It celebrates the spirit of biking people.. every biker, not just Pulsar owners, everyone who adores the righteousness of BIKING would be proud of his/her feelings!!!!!

but as it often happens.. my sanity came in the way of my insanity.. and Im not buying the bike..!!
but hats off to people who made this ad.. feels indescribable everytime I watch it!!

At one end i’m talking about the beauty of the web in sharing content and on the other end your going on and on…

why don’t you make a post of your favourite virals?

or better still read my earlier posts on Watblog about viral advertising. I think you’ll find at least a dozen

A very good e.g., 18-year-old student in England – an Apple devotee named Nick Haley made this advertisement in his self interest and uploaded to youtube http://www.youtube.com/watch?v=KKQUZPqDZb0 and later on when it started creating buzz, Apple marketing people bought it to broadcast as a TV commercial.

That’s called engagement!