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Makaan.com Goes Viral.. Repeats Cliched Concept
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We have been tracking the online viral space for quite long now and I have come to the conclusion that most viral makers have fallen in the trap of me too virals! (if there weren’t enough me too web 2.0 stuff already). I came to know about this new viral by Makaan.com the real estate portal belonging to the people interactive group (i.e. shaadi.com) and i must say i thought it was too cliched (or maybe its just me who is seen enough virals to separate the good from the cliched.)
They have launched the viral site kahaanimetwist.com and if you can guess what might be me too or cliched they have the popular figures like amitabh and sachin and have added a deewar movie angle as well. Now deewar was exploited by zapak which we blogged earlier and there was also HCL which used the dewaar story to weave a viral around it.
On the whole it does seem that bollywood and cricket seem to be the only two things that viral makers are focussing on offlate and with every new viral its seeming more and more cliched.
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I actually liked the Yellojobs.com Viral on Sell your boss concept - Its a very funny but perhaps could be executed in a better way
Sheryl.. Yes the yellojobs viral did get the communication across but as mentioned in my earlier post the production values of the same.
Rajiv, nothing against you, but I think you should look at the positive side of it, the online and interactive media is picking up and it definitely doesn’t mean that they should show something cliche…however, trying out something as new as Viral(from indian context) in real estate space, people might want to play safe and go the regular rut way (it does work).
Keep posting I like the stuff you guys capture.
Cheers
Sachin
Apparently the link in your blog to kahaanimeintwist website is not working…typo..
I like the new icici lagaan viral. Guess youve not seen it yet.
http://www.youtube.com/watch?v=u_EbNOCGlwo
Rajiv,
It would be good to see some virals without the conventional bollywood & cricket themes.
In fact the Yellojobs viral has a good concept and humor of its own-without having to rely on a concept of a hindi blockbustor/cricketer.
@Sachin - Thanks for pointing out.. its corrected.
@Abhishek- Thanks will check that viral..
@Alokedeep - Agreed yellojobs doesnt relie on the blockbuster aspect but it could have been better too.
I think the Yellow Jobs viral was pretty stupid. I don’t know why anyone would ever viral it..
i.e. send it to his friends.
bollywood and cricket take care of over 45% of search queries arising from india. now do you know why virals are based around bollywood?
cos’ people actually share these.
@ abhishek: Thanks man. Watch out for some more stuff coming from us…
Agreed that bollywood & cricket dominate search queries from India-
But if that is a reason to churn & re-churn the same old bollywood flicks for a viral video where does the creativity lie ? -It is ultimately copy & paste(only paste special options change)
well this is the correct link .. http://www.kahanimetwist.com/
i think i have seen better virals… this one was boring ….