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“Its just the beginning”- Siddhartha Roy, COO, BigAdda.com
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As promised in my earlier post I am back with BigAdda’s COO, Siddhartha Roy in an exclusive interview on WATBlog regarding BigAdda launching 8 regional languages.
WATBlog: Orkut already has a multilingual support. What makes BigAdda.com different?
Siddhartha: We are not comparing ourselves with Orkut. We didn’t do a research in what they have. We strictly believe in giving our best to our consumers. We have one and a half million users on BigAdda.com. 48% of our users belong to non-metro states. We have launched this feature in order to provide our best to these users. We have also included all the languages of south such as Tamil, Kannada, Malayalam and Telgu. We also have Bengali as we have major users from WestBengal.
WATBlog: You have only added the different languages that can be used to send a message, but the Interface is still in English . Do you plan to give an options to change the Interface?
Siddhartha: Till now we have no such plans. But if there is a need in future then we might just do that. We work on need base technology.
WATBlog: How do you plan to spread an awareness about it?
Siddhartha: We will do it through our internal communications such as blogs and forums as they are our internal feature. We will not be using any kind of external media.
WATBlog: In competition with Facebook and Orkut, where do you think is BigAdda heading?
Siddhartha: We are mainly focusing on Indian consumers. We are trying to give an Indian touch to the photos and the videos that are upload on to the site. We believe in, “today is just a starting” and hence need to constantly work on it.
Facebook and Orkut are global sites with global users on it and we are Indian and hence we are focusing on Indian users. The content provided on the site is Indian in nature. In last 6 months we have had one and a half million users . Over 75 companies publish their content on our site.
WATBlog: Your thoughts on social networking sites.
Siddhartha: It is very important to retain the database. With a change in the value, need and the ecosystem the consumers need to be taken care of. We constantly need to create reasons for them to come back to our site. Music and videos should be updated with Indian touch.
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It is getting a bit too crowded in the social networking front now.
Rather than just crowding up the social networking space, I am waiting to see any player going beyond social networking. It is a pity to find the same things in almost all the site, but every one claims to be different.
There are a few people having really great ideas, and i am waiting for the launch of their ideas.
nice post
Hi..Disha..good job
Buut was’nt it a little too diplomatic…!!
Nice article… keep up the good work.
@ Rashmi
I too agree with you. If there is something beyond these copy cats then do notify us too.
@Harmeet & Gautam
thanks alot
I noticed 2 times in this article
Siddhartha saying “WE HAVE ONE AND A HALF MILLION USERS”.
I find this statement really contradictory with this article which i came across yesterday-
“Web 2.0 start-ups together have 15 lakh users in India: IDC” which includes all social networking sites like fropper, minglebox,etc (after eliminating overlaps)
check it out here-
http://www.idcindia.com/press/dec16.html
WHO IS LYING HERE Siddhatha or IDC ?
@ Chandan
Thanks for the comment. I will be forwarding your comment to their PR, let see what they have to say about it.
@ Chandan
That means BigAdda has all the 1.5 million unique users on their site. So..no body is lying.
@ harha
15 lakh = 1.5 million (right).
if 15 lakh is the total no. of users on all web startups in India, then how can
Bigadda is claiming 1.5 million/15 lakh unique users.
@disha
I will let you know … once the ideas which i have heard goes live on web …
Till then we have to satisfy with the copy cats …