BigAdda Follows Orkut, Adds Regional Language Messaging
The use of social networking sites (SNS) is most common among the youths for networking, dating and friendship. There has been a growth of 47% in the use of the SNS. According to JuxtConsult, 44% of the online traffic just uses Internet for SNS. As the users are increasing there is a need for making SNS’s more adaptable and easier. Reliance ADA group’s SNS BigAdda.com has a feature that will enable the users to send messages in 8 Indian languages such as Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam and Kannada.
On this Siddhartha Roy, COO, BigAdda.com, has said, “Friends in a group converse in a language they are most comfortable with where even a single English sentence is interspersed with colloquial terms and vice versa. This holds true not only for tier II cities but also for metros where the use of the English language becomes a class-defining factor. However even the most eloquent among the youth use their mother-tongue and colloquial terms while conversing with friends as being comfortable is the most essential factor when you are with friends. Providing a service like this not only adds the element of fun to the messaging shared between friends, but also facilitates online physical behaviour.”
Sometime back a similar feature was launched by Orkut allowing the users to send messages in different languages such as Hindi, Tamil, Telugu, Kannada and Malayalam.
BigAdda.com has not done anything new. By using language transliteration tool it is also possible to send messages in Gujarati and Bengali on Orkut.
BigAdda.com needs to do something that is not added by any on the SNS. This will make them unique and will help them in attracting more users.
With Holi around, Myntra is providing T-shirts on BigAdda.com at Rs 99 each. Recently, Myntra.com had tied up with Ibibo, HolidayIQ, Chakpak and many more.
Exclusive interview with Siddhartha Roy, COO, BigAdda.com in my next post later in the day, where I will be questioning him on various things related to BigAdda.com and SNS in general.
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Hey..Disha..
Its really getting aggressive..!
@ Rajeshree
It is getting very aggressive you can check the interview http://www.watblog.com/2008/03/04/its-just-a-starting-siddhartha-roy-coo-bigaddacom/
guys bigadda adding lang after Orkut is a no brainer – obvoiusly if the site’s been launched after orkut has been around for 5 years it wld be later – the point to be noted is that it added lang within 4 mths whereas orkut took 4 years to do that