The matrimony segment has come into focus off late. Simplymarry.com the timesgroup backed matrimony portal has launched Simplymarryzine.com which is a guide for the urban individual looking and dreaming about finding that someone special. According to Mr.Rajat Gandhi, Business Head, SimplyMarry.com “SimplyMarryZine.com is an extension of the SimplyMarry.com concept, and encompasses all aspects of pre and post martial life for all metro youth looking for their life partners and newly weds. It covers the whole range of questions that newly-weds or those planning to get married may have ranging across health, beauty & grooming tips for men & women, fashion trends, travel, health & home advice, rites & rituals and even the latest celebrity gossip –SimplyMarryZine.com helps unravel it all for you.”
Shaadi.com has Shaaditimes.com which is a similar portal and Bharatmatrimony has Matrimony Xpress which is a blog that caters to the same need on various information/doubts and concerns surounding weddings.
Simplymarry has got aggressive with its marketing initiatives, recently it had also come out with a viral targetted at the urban youth and we had also blogged about the same here. We have earlier followed the matrimony market very closely and even blogged about the same in our matrimony shootout. SimplyMarry is having a focussed strategy to target the urban youth that is the very reason its calls itself a metromonial (instead of matrimonial) portal. Though smart strategy in the current scenario given that bulk of the online users are urbane they would have to rethink this stance as more and more users start discovering their spouses through social networks rather than matrimonial sites. The real market for matrimonial site is the more conservative audience in B and C Class towns where social activity is limited and kids are not as independant to make their own decisions.
The web site is not at all good.