You are browsing the archives of 2008 February.

We have discussed rediff’s tie up strategy umpteen times before. On similar lines we have also discussed fropper’s social cause marketing strategy as well where it was using social causes like ecoganpati and aids to build a connect with the socially evolved youth. Now it seems rediff is doing a fropper by taking the social [...]

I first came across iXiGo at the first proto.in event (which im a part of) way back in January 2007. I remember meeting Aloke and Dharmendra the founders of iXiGo and mentioning to them that I liked their presentation but I felt they need to look more like a search engine and less like an [...]

Online transactions are all round the place. The number of the people using Internet is increasing. In India, the active internet users have increased from 21.1 million in 2006 to 32 million in 2007. The increase in the users has lead to various new things in the Internet world. Recently, SpiceJet tied up with [...]

 
Reality major DLF has said that it will be providing WiFi access across its buildings. The WiFi connectivity will be provided by O-Zone.
 
The Internet is a necessity now for many professionals. I have been wondering for long about the builders providing the Internet connections along with the electricity and water connection. This makes a lot [...]

These days it is budget 2008 that seems to be running through everyone’s mind. Every where I go people are either talking about stock market or the budget. Every one are holding themselves and hoping that this time budget might be in their favor.
 
 
Talking about the budget how can I forget Reliance ADAG. Reliance is [...]

CNN Worldwide news channel has launched http://beta.ireport.com/, an online community site that contains the uncensored, unadulterated and unedited material fully submitted by the users. The official launch of the website will take place in March.
 
 
 
iReport.com allows the viewers from all around the world to upload videos, pictures and unedited news on the website this helps [...]

Reality shows the current hot favorites on Indian television. Each of these shows has a voting system that enables the viewers to vote for their favorite contestants. JeetegaKaun.in was launched way back in September 2007.
 
 
This website lists all the popular live television shows. It enables the viewers to cast a mock vote for their favorite [...]

We all are aware about the growing popularity of internet in India. And these days Indian Entrepreneurs are busy exploiting it. Back in December 2007 SITG (Smile Interactive Technology Group) had declared its plan of setting up 97,000 e-commerce kiosk within 3 years across the India. Providing with music downloads, airline and railway tickets [...]

This post is not to be taken very seriously - it was just an incident that i found quite insightful so i thought i’d blog it! 
 
 
 My friends were having their weekly meet like many young boys in India - we were discussing women. All of them were presenting their updates with respect to how [...]

Integrid Media the digital and ooh (out of home) media company has launched a new web initiative in YQWorld.com which aims at providing information to a target group of 15-21 year olds. YQWorld would provide comprehensive career counseling, guidance and information to youth in India.
 
According to Anil Mishra, Founder & CEO, Integrid Media, “We are [...]

The Indian Mobile Market has been making quite a few heads turn in recent months with innovation at all ends of the spectrum. There are VAS providers looking to provide consumers with unique content, there have been companies looking to create a VAS ecosystem (Reliance Mobile Particularly) - similar to the one created by DoCoMo with i - [...]

This post is an outcome of an intense discussion I had with a (funded) online startup owner a few days back. The problem the startup owner was having is that he was not able to communicate effectively to his development team exactly what kind of UI he wanted for his online web presence as his [...]

WATShow is back! With yet another exclusive interview! And this time we have gone and got Dan Neary who is the Vice President of Emerging Markets in Ebay Inc to answer the following questions:
1) What is Ebay’s Media Strategy in India?
2) Whats Ebay’s SME Strategy in India?
3) Is Ebay going to have better payment and [...]

Customization to individuals is where the marketing and advertising is heading to. This also is an extension to my earlier article on real time advertising using cell phones. The companies are willing to track down to last mile. Communication is being developed for most likely prospects. With series of activities happening online, how does a [...]

Human is a social animal but, now a days it is reflected only through social networking sites. It’s a common to see people not knowing or interacting with their neighbors unless and until there is an utter need.
 
Recently Bangalore based startup, maxHeap has launched CommonFloor.com which provides a platform for people living in residential apartments [...]