You are browsing the archives of 2008 February.

Indianwomenshealth.com is a website launched by GlaxoSmithKline (GSK). The website, targeted at the Indian women provides useful information on various issues pertaining to the women’s health. The website is a part of a media campaign that GSK launched for Women’s Horlicks. Konkana Sen is the brand ambassador
 
Shubhajit Sen, vice-president, marketing, GSKCH India, said
 
“We [...]

Facebook, last year’s media darling has been giving users quite a few problems lately. Question is - are the Facebook servers strained?   When i was lazily logging in this Sunday afternoon, a message appeared. It said: There’s not too many people in India on Facebook - atleast not as many as there are on Orkut but i [...]

February seems to be the month of self realization for entrepreneurs where they seem to be realizing that if it is important to create then its even more important to destroy what you create at the right time. Thats what seems to be happening in the Indian space. February could easily be christened the month [...]

Sunsilkgangofgirls is possibly the oldest brand site to be existing in the Indian digital space. Also in its own way it kind of initiated the web 2.0 brand site revolution and was a sort of case study to a lot of advertisers. We have questioned the impact of such a heavy offline marketing on a [...]

After the first India UK virtual school there has been plenty of companies who have stepped into the business of e-learning. Few days back IIT lectures and entrance test went online with mock test for entrance test on Tata Indicom Mobiles. Now, MBD Alchemie has partnered with IBM for delivering e-learning courses.
 
 
MBD Alchemie, [...]

WATShow is Back! And this time we caught up with Manish Vij! The new found mega success story of the digital media space! For those who are unaware Manish Vij was the Business Head of Quasar which recently sold 75% to WPP one of the worlds largest advertising media companies. Here are the questions we asked Manish:
1) [...]

Orkut has announced its opening of platform to developers way back in November. Since then there has been no news as to when would these applications finally be seen on the orkut platform. But now the orkut blog updates all on the issue with a statement that soon some of the orkutters would be able [...]

Its seems like online virals are spreading faster than offline virals these days. So just recently we had compared zapak’s and C2w’s attempt at video virals and also analysed the impact that these virals created. Now it seems two other companies have jumped onto the bandwagon of spreading viral fever. Its SimplyMarry and YelloJobs.
 
SimplyMarry Spreads [...]

Microsoft has announced its own digital advertising platform for India which will provide display, rich media, contextual and video advertising solutions for its partners. It has roped in publishers like facebook (Microsoft paid a bomb for this name didn’t it! ;)), Bollywoodhungama.com (Previously IndiaFM.com) and HDFC Securities.
Though Microsoft has launched this platform NDTV Media still [...]

Though we dont cover PC Games on WATBlog but this particular news also involves two online players zapak and sify. So just got a press release in which FxLabs launched an avatar based pc game based on Malaika Arora and has tied up with Zapak as a “buzz marketing” partner (360 degree) for all its [...]

Just read this in the morning on startupdunia and was suddenly awake to the fact of a deadpool forming in the indian startup scene especially when in comes to web centric startups. Two of the startups that we have featured earlier on WATBlog have gone bust or have put themselves up on sale.
First one being [...]

Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies like Jab We Met and also launched a Public ka Vitt Mantri which we criticized in our earlier [...]

Yatra.com, one of the online travel website that offers booking tickets have reached a revenue of 120mn$ by the end of 2007 and now claims to reach the sales of 210mn$ in2008. Country’s online travel market has been increasing companies are stepping into this market with a thought of increasing their online revenue.
 
 
Sometime back, Yatra.com [...]

Mobile Radio is something Mundu has been propagating since it launched this service way back since 2006. Finally it seems like all their hardwork in getting international radio on mobiles through mundu will start paying off. This is because IDEA is now launching IDEA Radio a mobile radio service for its subscribers for which it [...]

Not to long ago we blogged about how Kingfisher had added mobile booking for its tickets. Now it seems kingfisher wants to take technology and connectivity to the skies. It has roped in Honeywell International Inc., manufacturer of civil and military avionics to enable telephony and internet access on flight. Kingfisher has reportedly signed a [...]