BUST 2.0? Two More Startups Go BUST!

by | posted: February 23, 2008
February seems to be the month of self realization for entrepreneurs where they seem to be realizing that if it is important to create then its even more important to destroy what you create at the right...
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Sunsilk Rebrands Sunsilkgangofgirls Ropes In Priyanka Chopra As Brand Ambassador!

by | posted: February 22, 2008
Sunsilkgangofgirls is possibly the oldest brand site to be existing in the Indian digital space. Also in its own way it kind of initiated the web 2.0 brand site revolution and was a sort of case study...
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MBD Alchemie Partners With IBM For Providing Online Eductional Content

by | posted: February 22, 2008
After the first India UK virtual school there has been plenty of companies who have stepped into the business of e-learning. Few days back IIT lectures and entrance test went online with mock test for...
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WATShow Episode 15 – Manish Vij Quasar Business Head Talks About WPP Acquisition & Digital Media Growth

by | posted: February 22, 2008
WATShow is Back! And this time we caught up with Manish Vij! The new found mega success story of the digital media space! For those who are unaware Manish Vij was the Business Head of Quasar which recently...
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Orkut To Release Apps In 2 Weeks!

by | posted: February 22, 2008
Orkut has announced its opening of platform to developers way back in November. Since then there has been no news as to when would these applications finally be seen on the orkut platform. But now the...
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Viral Fever Spreads to SimplyMarry & Yellojobs!

by | posted: February 22, 2008
Its seems like online virals are spreading faster than offline virals these days. So just recently we had compared zapak’s and C2w’s attempt at video virals and also analysed the impact that...
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Microsoft Launches Digital Ad Platform – Adds Facebook, HDFC Sec & BollywoodHungama.com as Publishers

by | posted: February 21, 2008
Microsoft has announced its own digital advertising platform for India which will provide display, rich media, contextual and video advertising solutions for its partners. It has roped in publishers like...
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FxLabs Partners With Sify & Zapak To Launch Agni – Malaika Arora Avatar Based PC Game

by | posted: February 21, 2008
Though we dont cover PC Games on WATBlog but this particular news also involves two online players zapak and sify. So just got a press release in which FxLabs launched an avatar based pc game based on...
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2 Startups Go Bust! But, No Stopping Newer Startups!

by | posted: February 21, 2008
Just read this in the morning on startupdunia and was suddenly awake to the fact of a deadpool forming in the indian startup scene especially when in comes to web centric startups. Two of the startups...
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Ibibo Ropes In VJ Sophie As Blogger! – Ties Up With MTV For ISuperstar TV Show!

by | posted: February 20, 2008
Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies...
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“Online Travel Market To Touch USD 6 Billion By 2010”- Dhruv Shringi – CEO Yatra.com

by | posted: February 20, 2008
Yatra.com, one of the online travel website that offers booking tickets have reached a revenue of 120mn$ by the end of 2007 and now claims to reach the sales of 210mn$ in2008. Country’s online travel...
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IDEA Mobile Launches IDEA Radio – Ties Up With Geodesic’s Mundu!

by | posted: February 20, 2008
Mobile Radio is something Mundu has been propagating since it launched this service way back since 2006. Finally it seems like all their hardwork in getting international radio on mobiles through mundu...
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Kingfisher To Provide Internet On Flight?

by | posted: February 20, 2008
Not to long ago we blogged about how Kingfisher had added mobile booking for its tickets. Now it seems kingfisher wants to take technology and connectivity to the skies. It has roped in Honeywell International...
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Rediff Engages In Social Cause Marketing To ‘Revive’ Rediffmail For Youth!

by | posted: February 20, 2008
We have discussed rediff’s tie up strategy umpteen times before. On similar lines we have also discussed fropper’s social cause marketing strategy as well where it was using social causes like...
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iXiGo.com Gets Funding From Singapore Based Fund!

by | posted: February 20, 2008
I first came across iXiGo at the first proto.in event (which im a part of) way back in January 2007. I remember meeting Aloke and Dharmendra the founders of iXiGo and mentioning to them that I liked their...
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Sugal & Damani To Venture Into PayWorld

by | posted: February 19, 2008
Online transactions are all round the place. The number of the people using Internet is increasing. In India, the active internet users have increased from 21.1 million in 2006 to 32 million in 2007. The...
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