Comments on: Beyond Page Views - A Peak into Where Web Analytics is Headed http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/ The Refreshing Blog on Web, Advertising and Technology in India! Thu, 08 Jan 2009 19:04:22 +0000 http://wordpress.org/?v=2.5.1 By: Harshil Karia http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3718 Harshil Karia Thu, 28 Feb 2008 17:58:10 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3718 ohh u were talking about MDAS - which is India specific - we blogged about it as well... yea true - that is page view style. But think about it - they have tied up with indian distributors who are still stuck in the stone age of the internet - well atleast some of them. Further, how many indian sites are actually engagement oriented. A handful. Internationally we are seeing engagement mapping done. In India i see that coming to blogs 1st because the blogosphere is more receptive to new stuff, the big guys will probably catch on later. It will also tae some time for most indian internet media to become truly engaging as it is defined internationally today. ohh u were talking about MDAS - which is India specific - we blogged about it as well… yea true - that is page view style. But think about it - they have tied up with indian distributors who are still stuck in the stone age of the internet - well atleast some of them. Further, how many indian sites are actually engagement oriented. A handful. Internationally we are seeing engagement mapping done. In India i see that coming to blogs 1st because the blogosphere is more receptive to new stuff, the big guys will probably catch on later. It will also tae some time for most indian internet media to become truly engaging as it is defined internationally today.

]]> By: Jacob http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3716 Jacob Thu, 28 Feb 2008 16:11:34 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3716 http://www.animationxpress.com/anex/y2k8/headlines/anex3005.htm here is one of them.. possibly u will find keywords within this story to find other versions of this story http://www.animationxpress.com/anex/y2k8/headlines/anex3005.htm
here is one of them.. possibly u will find keywords within this story to find other versions of this story

]]> By: Harshil Karia http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3706 Harshil Karia Thu, 28 Feb 2008 12:41:13 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3706 @ mike - completely agree with you. It is a fact that a majority of websites lack engagement tools yet. @ Jacob - i really havent heard of MS's recent display dvertising platform launch. i do know for a fact however, that their new digital standard digital campaign measurement tool has engagement mapping integrated. Check out the link - http://www.microsoft.com/presspass/press/2008/feb08/02-25EngagementMappingPR.mspx Also, if you could put up the link to the news announcing microsoft's new ad platform it would be great :) @ mike - completely agree with you. It is a fact that a majority of websites lack engagement tools yet.

@ Jacob - i really havent heard of MS’s recent display dvertising platform launch.

i do know for a fact however, that their new digital standard digital campaign measurement tool has engagement mapping integrated.

Check out the link - http://www.microsoft.com/presspass/press/2008/feb08/02-25EngagementMappingPR.mspx

Also, if you could put up the link to the news announcing microsoft’s new ad platform it would be great :)

]]> By: Jacob http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3705 Jacob Thu, 28 Feb 2008 11:52:04 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3705 interestingly MS's recent launch of the display advertising platform is done in the page views manner. Possibly a step backward. they pitch their platform as a "brand building tool" that subtly influences the viewers. i cannot understand why would they opt for such a primitive metric. interestingly MS’s recent launch of the display advertising platform is done in the page views manner. Possibly a step backward. they pitch their platform as a “brand building tool” that subtly influences the viewers. i cannot understand why would they opt for such a primitive metric.

]]> By: Harshil Karia http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3702 Harshil Karia Thu, 28 Feb 2008 10:15:30 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3702 Hi Shahar, Thanks for taking time out to comment on WATBlog. Yes, it definitely will be interesting to see if the blogosphere defines a new metric or not - i have a feeling it will. To read Mr. Nechmad's views you can go on to Nuconomy's blog - the url is http://blog.nuconomy.com/ Some of his views on attention, engagement, and web metrics are very very interesting. You'll also get to know a lot about Nuconomy - an interesting company to watch out for; WPP has invested in it and as MR Nechmad has already said, Google and Microsoft are venturing into engagement metrics as well (so effectively that make Nuconomy the thought leader in engagement metrics) I particularly am a huge fan of his idea that traffic is dead. Hi Shahar,

Thanks for taking time out to comment on WATBlog. Yes, it definitely will be interesting to see if the blogosphere defines a new metric or not - i have a feeling it will.

To read Mr. Nechmad’s views you can go on to Nuconomy’s blog - the url is http://blog.nuconomy.com/

Some of his views on attention, engagement, and web metrics are very very interesting. You’ll also get to know a lot about Nuconomy - an interesting company to watch out for; WPP has invested in it and as MR Nechmad has already said, Google and Microsoft are venturing into engagement metrics as well (so effectively that make Nuconomy the thought leader in engagement metrics)

I particularly am a huge fan of his idea that traffic is dead.

]]> By: mike http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3701 mike Thu, 28 Feb 2008 08:36:13 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3701 I think that rating by webpage views is still a convenient rating mechanism for web sites. I mean when a certain website is clicked (be it through hyperlinks or entering the site via the URL), this will be an indicator that the web surfer expressed interest on the site. Then this would be a "plus" factor for the website owner. Without this kind of rating mechanism, as what is said in the article, a kind of webpage bias will result. As what was stated: "...my only problem is that the variables can be tweaked to a particular websites favour - something that in the end might not provide too much value to advertisers in the end, which might lead to the downfall of this system", we can see here that the methods that will be used other than page views might not be that effective. And also it will probably result to the downfall of online advertising, discouraging lots of website advertisers. I think that rating by webpage views is still a convenient rating mechanism for web sites. I mean when a certain website is clicked (be it through hyperlinks or entering the site via the URL), this will be an indicator that the web surfer expressed interest on the site. Then this would be a “plus” factor for the website owner.
Without this kind of rating mechanism, as what is said in the article, a kind of webpage bias will result. As what was stated: “…my only problem is that the variables can be tweaked to a particular websites favour - something that in the end might not provide too much value to advertisers in the end, which might lead to the downfall of this system”, we can see here that the methods that will be used other than page views might not be that effective. And also it will probably result to the downfall of online advertising, discouraging lots of website advertisers.

]]> By: Shahar Nechmad http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3699 Shahar Nechmad Thu, 28 Feb 2008 06:52:07 +0000 http://www.watblog.com/2008/02/28/beyond-page-views-a-peak-into-where-web-analytics-is-headed/#comment-3699 Hi Harshil. I think you are right. Our approach and engagement measurement in general is something that takes us away from the one metric fits all. If you look at our company blog and Avinash blog, you will see an interesting discussion in the comments around this. I do think that some verticals can come up with one engagement metric. But there is no doubt that an e-commerce site and a social network have very different kind of engagement metrics. It will be interesting to see, when tools like ours become more and more popular (especially when Google and Microsoft are slowly following our steps) if the blogosphere community will define a new measurement for itself, or should this job will be left for the IAB. Shahar Nechmad Nuconomy, CEO Hi Harshil.
I think you are right. Our approach and engagement measurement in general is something that takes us away from the one metric fits all.
If you look at our company blog and Avinash blog, you will see an interesting discussion in the comments around this.
I do think that some verticals can come up with one engagement metric. But there is no doubt that an e-commerce site and a social network have very different kind of engagement metrics.
It will be interesting to see, when tools like ours become more and more popular (especially when Google and Microsoft are slowly following our steps) if the blogosphere community will define a new measurement for itself, or should this job will be left for the IAB.

Shahar Nechmad
Nuconomy, CEO

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