Politics 2.0 – Hillary Clinton Vs. Barack Obama on Twitter!

US Presidential election, 2008 is scheduled to be held in November, but Web 2.0 space is already hot with the political activities. In a recent Twitter Updates email, I noticed about the expected flurry of twittercasts during tonight’s debate between Hillary and Obama.

Hillary on Twitter


Obama on Twitter



Upon analyzing their twitter accounts I noticed some points which I would like to share with you:-


  1. The oldest twit by Hillary Clinton was on 13 Jan, 2008 (total updates since then is 47), while Obama is on Twitter since April 29, 2007 (total updates: 73)

  2. Hillary is not following anyone. I guess she is unaware of the fact that if you follow someone on twitter, s/he will get a notification of your existance and in return if s/he follows you too, then your updates are shown in his/her “With Others” tab and you get traffic from it.

  3. Number of people Obama is following > Number of people who are following Obama. The strategy behind is quite clear “I follow you – You follow me“. But, this is good in case of Twitter as the twitter statistics says that-

  4. people who have 10 followers and are following about 10 people represent 50% of all Twitter-ers. If you have more than 80 followers and you’re following more than 70 people, then you are in the Twitter minority at about 10%.” (detailed report)

  5. Even Obama is not following Hillary. If you have to keep track of someone, won’t you follow him/her?

  6. None of them have any favorite twits (either their own or others). Micro-Blogging (Infact Blogging) is not just about speaking your mind, but is to listen to others too. This means they are not even reading others’ twitter updates.


Well, you might be aware of US Presedential Election page on youtube where one can ask a question through video and candidates reply to them via youtube video response. Even selected videos are being broadcast on TV channels.


Now, don’t underestimate Indian politicians regarding technology. Few months back, when chief minister of Indian administered Kashmir, Gulam Nabi Azad ran short of people to address a political rally, used the “Clone” tool in Adobe Photoshop to create fake crowds.

Indian Politicial using Adobe Photoshop

Image courtesy and detailed news: Kashmir Newz.

7 Responses to “Politics 2.0 – Hillary Clinton Vs. Barack Obama on Twitter!”

  1. February 27, 2008 at 11:14 pm #

    “if you follow someone on twitter, your updates are shown in his/her “With Others” tab”

    Though I’m not a huge Twitter user, that sounds a little off. Do you mean I can add someone as friend and spam their “With Others” feed without them doing anything ?

    Or if they follow me, then my updates appear in their “With Others” feed ?

  2. February 28, 2008 at 10:32 am #

    A very nice, post, Rupesh.
    Good insight.
    So, finally, politicians are waking up to the significance of Web.
    Nice to see these people using a tool like Twitter.
    I wonder when can we see this in India?

  3. Rushabh Choksi
    February 28, 2008 at 10:58 am #

    Interesting post, Rupesh.
    In case if you were not aware then Bill Clinton too is on twitter. He has total 73 updates and following 23 people. He had last updated on 10 Feb.08. Seems like at least he understands (to some extent) your point of following people on twitter more than Hillary:)
    Here is the link http://twitter.com/billclinton

  4. Rupesh Mandal
    February 28, 2008 at 12:15 pm #

    ya, Thanks I missed that point in hurry… It’s like if I follow you.. your updates will be shown on my “with other” feeds… but mine will not be shown on yours until you follow me…so edited the post…
    basically I suggested “to follow” to let others know about your existance… that’s what Obama is doing…you can see the difference in number of followers of both…
    I hope it is clear now what I wanted to convey…

  5. February 28, 2008 at 12:22 pm #

    I see a lot of potential for this in India as well. I m not surprised the lead india winner is planning his own social media site.

  6. February 28, 2008 at 12:33 pm #

    Interesting post. I am sure by the next President election, our candidates too will be on Twitter, Pownce and many other social networking sites.

  7. February 28, 2008 at 6:22 pm #

    Interesting – though i think the numbers are miniscule. Probably in the next election one will see bigger numbers. Im not surprised Obama is doing well in Twitter – he is known to be tech savvy and whoever is managing his account is doing it reasonably well. On the other hand Hillary i think is not going all out on Twitter because she probably wont win the vote of the Twitter happy crowd anyway.

    I would have liked it if you gave us some idea of the nature of the messages. That would have lent some insights as well.

    @ Rajiv – i think it makes perfect sense for the lead India winner because it is a largely urban ‘on the iternet’ audience following him (which basically means his following is miniscule) – reality shows are a farce arent they – but i think its a great move on his part – an opportunity for him to build a brand; a microsite that could leverage great returns in the future.

    @ Disha – 20 years from now you’ll see our candidates on twitter – when there is a significant vote bank online. 3.5% of India on the internet (and discount the non voting and not eligible to vote population) so about 1.8% of India on the internet is not an interesting enough prospect for any party.
    Also we dont have presidential elections in this country :p

Leave a Comment

× five = 20