I noticed this CATchy advertisement on BEST buses (almost all BEST buses):- “Meow FM 104.8 – India’s First Just-For-women Radio Station”. This clearly caught my attention (I guess many others as well). This is called “Kill two birds with one stone” strategy – Obviously, women will tune into and men too will follow to check what women gossip.
Apart from the sound made by a cat, I couldn’t understand the logic behind the name MEOW. But, interestingly noticed one thing i.e. the word MEOW, if you take two alphabets from the end and two from the beginning, it makes WOME(n missing).
When I tuned into the radio station, found that programs were basically women oriented and show hosts were greeting with the word “Meow” instead of “Hi, Hello”. I personally found it very irritating. Even the background score was not up to the mark.
Later on, when I logged onto their official website, found that most of the sections are still under development phase. Good to see that they will provide an option for live audio streaming. Why don’t other radio stations learn this? On a different note, Why don’t radio stations tie-up with cellular operators for providing radio stream as caller tunes instead of the chosen static songs! It will also measure the popularity of that radio station.
Well, such aggressive advertising & Meow FM’s tag line is enough to draw first time listeners, but returning audience require improvement in content. To make the context little bit lighter, soon a rival radio station will be launched with punch line – “Only for Men“. Guess the name of the radio station – Yes it would be “Bow-Wow“. You know why?? Because women always say “Men are dogs“!