Comments on: Sunsilk Rebrands Sunsilkgangofgirls Ropes In Priyanka Chopra As Brand Ambassador! http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Harish Sharma http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/comment-page-1/#comment-3682 Harish Sharma Wed, 27 Feb 2008 11:59:43 +0000 http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/#comment-3682 definetly......roping priyanka choprta will increase the strength not only of the brad but also the site.... there are many ppl who praise pryanka and every body knows that the product she endorses are of great market values.. she stands in the legue of maddonna, shakira and marlyin moore as their ambassador.....!!!!!!!! definetly……roping priyanka choprta will increase the strength not only of the brad but also the site…. there are many ppl who praise pryanka and every body knows that the product she endorses are of great market values.. she stands in the legue of maddonna, shakira and marlyin moore as their ambassador…..!!!!!!!!

]]> By: Harshil Karia http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/comment-page-1/#comment-3600 Harshil Karia Sun, 24 Feb 2008 15:41:30 +0000 http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/#comment-3600 GOG is paying to seed content.. check out the latest entries for blogs - all 'hi , hello, helooo frds' kinds from a chick (or maybe not - online identities can be misleading) called sweet divya. This shows that the engagement level is not too high. It seems like a one time sign on and then forget kind of thing so i think this campaign is to draw all those people back in who have forgotten about GOG. And i think its worth it - GOG had 6 lakh members last we checked. If stickiness is increased by this campaign, it will show how important offline advertising is to drive online behavior. For more on GOG and Brand communities read one of our previous posts - http://www.watblog.com/2007/12/29/brand-communities-can-they-work-2008-beckons/ GOG is paying to seed content.. check out the latest entries for blogs – all ‘hi , hello, helooo frds’ kinds from a chick (or maybe not – online identities can be misleading) called sweet divya. This shows that the engagement level is not too high. It seems like a one time sign on and then forget kind of thing so i think this campaign is to draw all those people back in who have forgotten about GOG. And i think its worth it – GOG had 6 lakh members last we checked.
If stickiness is increased by this campaign, it will show how important offline advertising is to drive online behavior.

For more on GOG and Brand communities read one of our previous posts – http://www.watblog.com/2007/12/29/brand-communities-can-they-work-2008-beckons/

]]> By: aakriti http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/comment-page-1/#comment-3570 aakriti Fri, 22 Feb 2008 12:20:56 +0000 http://www.watblog.com/2008/02/22/sunsilk-rebrands-sunsilkgangofgirls-ropes-in-priyanka-chopra-as-brand-ambassador/#comment-3570 I wonder what will drive traffic on this site. In today's day and time, it takes more that a celebrity to convince the educated internet enabled woman of India. http://www.campaignforrealbeauty.com/home.asp Check out a similar site from Dove. This is what can be called web 2.0 I wonder what will drive traffic on this site. In today’s day and time, it takes more that a celebrity to convince the educated internet enabled woman of India.

http://www.campaignforrealbeauty.com/home.asp

Check out a similar site from Dove. This is what can be called web 2.0

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